Paid Media Specialist

World Emblem Internatio • Hollywood, FL

1d • Hybrid

About The Position

You'll manage paid media strategy and execution across Meta, Google, TikTok, and other platforms for three ecommerce brands. This is hands-on work — you'll be in the accounts daily, optimizing campaigns, testing creative, and driving measurable revenue growth. You'll report to the Director of Ecommerce and Digital Marketing.

Requirements

• 3-5 years managing paid media for ecommerce or DTC brands
• Proven track record scaling campaigns profitably on Meta and Google
• Strong analytical skills — comfortable in GA4, Excel/Sheets, and BI tools
• Understanding of attribution challenges and how to navigate them
• Creative eye — you know what makes an ad stop the scroll
• Self-starter mentality; you don't wait to be told to optimize
• Clear communicator who can translate data into decisions

Nice To Haves

• Experience with TikTok Ads a plus; eager to learn new platforms

Responsibilities

• Identify new channels and growth opportunities
• Plan, build, and optimize campaigns across Meta Ads, Google Ads (Search, Shopping, Performance Max), TikTok Ads, and LinkedIn Ads
• Manage six-figure monthly ad spend across multiple brands and platforms
• Own performance metrics: ROAS, CAC, contribution margin, incrementality
• Develop and test audience strategies, creative concepts, and landing page variations
• Build and maintain reporting dashboards; deliver actionable insights to leadership
• Collaborate with creative team on ad assets, messaging, and promotional campaigns
• Stay current on platform changes, betas, and best practices
• Identify new channels and growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees