Paid Social Media Specialist

Agilent Technologies•Wilmington, NC

1d•Remote

About The Position

The Paid Social Media Specialist oversees executing, monitoring and optimizing paid advertising campaigns across social platforms (Meta, LinkedIn, etc.) with a relentless focus on efficiency and ROI. You turn the high-level strategy into tangible results by managing the "levers" of the ad auction—targeting, bidding, and creative testing. The Paid Social Media Specialist will report to Global Digital Media Manager.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
4+ years of hands-on paid social media experience with direct ownership of campaign execution and optimization
Proven expertise managing campaigns across Meta and LinkedIn Ads platforms (additional platforms such as Reddit or TikTok a plus)
Demonstrated ability to optimize campaigns against performance KPIs (e.g., CPA, ROAS, conversion rate)
Experience managing budgets, audience targeting, and A/B testing at scale
Strong knowledge of tracking and attribution, including pixels, conversion APIs, and UTM structure
Ability to analyze performance data and translate insights into actionable optimizations
Experience partnering with cross-functional stakeholders (e.g., Brand, PR, Corporate Communications)

Nice To Haves

Additional platforms such as Reddit or TikTok a plus

Responsibilities

Independently execute campaigns, by building and launching ad sets, ensuring perfect tracking (pixels/APIs) and budget allocation across diverse audience segments.
Daily optimization of active campaigns through daily "health checks" on active ads, performing A/B tests on copy and creative to drive down CPA and scale winning campaigns.
Providing regular performance breakdowns, translating complex platform data into clear insights on spend efficiency and conversion trends.
Help to define and execute a paid social media strategy in collaboration with management and cross functional stakeholders (i.e., PR, Brand, Corporate Comms, etc.).
Participate as a core team member on the Social Media Governance Board responsible for the development and implementation of social media governance guidelines, policies, training, etc., to maintain a cohesive brand strategy across social channels to deliver on KPIs.
Identify the most important social media KPIs, development of dashboards, and report on social metrics and analytics, to continuously optimize social channels and identify new opportunities.
Advising stakeholders on social media best practices, helping them develop effective strategies to reach and engage with their target audiences on social platforms through paid campaigns.
Staying up-to-date with changes in the social media landscape, including social media best practices, emerging trends and technologies.
Recommending forward thinking strategies and innovations, with focus on AI.
Focus on operational efficiencies, optimizing and streamlining existing processes to free capacity and leverage/scale resources to focus on business-critical activities.