Senior Paid Media Specialist, Paid Social/Programmatic

Thomson Reuters•Eagan, MN

6d•$74,200 - $137,800•Hybrid

About The Position

We are seeking a data-driven Senior Paid Media Specialist, Demand Creation to own strategy and hands-on execution across paid media channels including DV360 Display, Google, Online Video, Social (LinkedIn, Meta, Reddit) and other digital marketing platforms to drive qualified leads and pipeline for our B2B solutions. You will lead full-funnel demand creation strategic recommendations, build and optimize audience segments to power search, display, and social campaigns, and measure impact via platforms, Adobe Analytics and Tableau reporting suites. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to lift studies and pipeline and revenue goals.

Requirements

Core Channel Expertise Google DV360, 6sense and Social Platform (Meta, Reddit, etc) audience creation and optimization including look-alikes, retargeting audiences and predictive audiences
Programmatic ad buying across platforms
Ad format testing and measurement
Landing page testing and optimization to drive engagement and increase familiarity
Structured testing: audiences, creatives, offers, and landing pages; incrementality and lift measurement where applicable
Budget management and pacing; spend allocation by channel, campaign, and funnel stage to pipeline targets
Advanced Excel / Google Sheets
Experience with web analytics platforms Adobe Analytics, DV360 and LinkedIn lift studies and measurement
Proficient reporting skills; comfortable exporting and interpreting platform data to draw performance conclusions and inform optimizations
Ability to build correlation models to show influence of familiarity programs on lead generation
Clear, executive-ready reporting and pipeline attribution storytelling
Cross-functional partnering with Digital Experience, Website Testing, Demand Generation and Product Marketing teams
3–5 years of hands-on paid media experience with direct platform ownership and a focus on Familiarity and Engagement
Hands-on experience in-platforms; should be competent building, executing, managing, and optimizing campaigns in DV360, LinkedIn, Meta and/or other platforms
Demonstrated success driving pipeline outcomes (Increased Awareness, MQL volume, CPL efficiency, opportunity creation, ROAS on pipeline)
Strong history of cross-functional partnership with marketing, sales, and web/ops teams
Bachelor's degree in Marketing, Business, or related field

Nice To Haves

LinkedIn Marketing Solutions certification a plus

Responsibilities

Make budget and channel recommendations for paid media investment to deliver against Familiarity and Engagement, QL, and pipeline targets across our B2B product portfolio.
Own and report on paid media outcomes including optimization plans to close gaps between target and actual performance on KPIs.
Test new platforms including Reddit, TikTok and other platform ads to increase awareness and familiarity with our brand and key products.
Run structured testing across audiences, creatives, and landing pages; manage budgets to CPL/CPA targets and deliver weekly insights and recommendations.
Collaborate with Demand Generation teams to ensure appropriate activation of upcoming product feature releases, support for new target markets and more.

Benefits

Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance paid 100% by the employee
Optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Access to Employee Stock Purchase Plan