Paid Media Specialist
About The Position
Gemini Agency is seeking a Paid Search Specialist who is passionate about Google Ads data and thrives on optimizing campaigns. The ideal candidate will be able to spot trends, diagnose underperformance, and stay current with paid search advancements, including the integration of AI and automation tools. This role involves building smarter systems, reducing manual work, and creating efficiencies for scalable strategies. The specialist will report to the Director of Paid Media and collaborate with various internal teams. Experience in the home services industry is highly valued.
Requirements
- 2 to 3 years of hands-on paid search experience, Google Ads in particular (agency background preferred)
- Demonstrated ability to use AI tools and automation to elevate paid search programs
- Strong working knowledge of Google Tag Manager, Google Analytics, and web analytics tools
- Strong analytical instincts and a clear sense of what metrics matter and why
- A genuine problem solver who digs deeper instead of accepting the surface answer
- Curious, self-driven, and always researching what is coming next in paid search
- Comfortable managing multiple accounts with focus and attention to detail
- Based in the Twin Cities or ready to be. This role is in person.
Nice To Haves
- Google Ads and Google Analytics certifications are a plus
- Home services industry experience is a big plus
Responsibilities
- Own strategy and execution across multiple Google Ads accounts including paid search, display, YouTube, and paid social
- Use AI and automation tools to build smarter workflows and drive program efficiency
- Monitor performance daily, identifying opportunities to optimize campaigns against client business goals
- Manage budgets, evolve keyword strategies, and test bid approaches with a clear data-driven rationale
- Deploy pixels and configure custom goals using Google Tag Manager and Google Analytics with precision
- Prepare and present campaign results using compelling data storytelling that communicates impact clearly
- Stay ahead of platform changes, AI developments, and paid search trends and bring insights back to the team
- Collaborate closely on a team that is growing quickly and moving with purpose
Benefits
- Health, dental and life insurance for you and your family
- 401k with agency match
- Summer Fridays
- Holiday shutdown from December 24 through January 1
- PTO
- Flexible work from home based on what you need to do your best work each week
- Advanced training and professional development
- Year-end bonus tied to agency success
- Pet-friendly office
- Free fitness center access
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
