Paid Media Specialist

Quinnipiac University • Hamden, CT

21h

About The Position

Quinnipiac University's invites applications for the position of Paid Media Specialist. if you are passionate about digital marketing and excited to play a key role in shaping how prospective students engage with our brand throughout their enrollment journey join our Enrollment Marketing Team at Quinnipiac. Reporting to the Director of Media Strategy & Analytics, the Paid Media Specialist will take the lead on developing and executing digital advertising strategies that make a real impact. You’ll combine creativity with analytics to manage campaigns across platforms, craft compelling ad copy, and continuously optimize for performance—all while keeping an eye on the evolving digital landscape. This is an opportunity to drive innovative media campaigns that inform, attract and inspire future Bobcats. Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,000 students in more than 130 degree programs through its Schools of Business, Communications, Education, Computing, and Engineering, Health Sciences, Law, Medicine, Nursing, and the College of Arts and Sciences. Our 21 Division I teams have achieved remarkable success, boasting multiple conference titles. This includes a 2023 NCAA National Championship win in ice hockey, a three-time defending national champion women's rugby team, and a trip to the Sweet 16 for our women's basketball team. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review's "The Best 388 Colleges." The university is in the midst of program expansion and renewal for both traditional and adult learners, attraction of diverse communities, development of innovative corporate partnerships, and construction of an ambitious set of capital projects. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X.

Requirements

• Bachelor's degree in marketing, communications or a related field
• Strong understanding of paid digital media, including paid social and PPC/paid search marketing
• Experience working with an enterprise-level CRM and/or CMS system (Slate, Salesforce, Hubspot, etc)
• Proficiency across Microsoft Office
• Ability to analyze data and make data-driven decisions
• Exceptional communication skills
• Strong time management skills and ability to manage multiple projects simultaneously
• Ability to work effectively both independently and in collaboration with team members and external stakeholders
• Proven ability to collaborate effectively with individuals from varied backgrounds

Nice To Haves

• Basic Photoshop and/or Canva skills a plus
• Experience managing direct response campaigns

Responsibilities

• Work with marketing directors to identify the unique selling points of Quinnipiac University’s program offerings as compared to competing universities. Apply that knowledge to develop effective ad messaging that drives both clicks and requests for more information about Quinnipiac’s offerings.
• Monitor campaign budgets and performance on an ongoing basis across our main digital channels (Google, Facebook, and LinkedIn) to ensure campaigns are meeting specific targets.
• Create and/or update emails within our CRM and segment audiences to deliver the appropriate message at the right time to maximize engagement.
• Work with student employees to ensure that tasks are meeting necessary deadlines and a high level of quality.
• Other duties, as assigned by the manager.

Benefits

• We offer a comprehensive benefits package for full-time faculty and staff which includes tuition remission and a culture that is inclusive and driven by excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level