Paid Media Specialist
About The Position
Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row. We're looking for a motivated, detail-oriented Paid Media Specialist to join our growing marketing team. You'll own the planning, execution, and optimization of paid campaigns across multiple channels, turning data into decisions that drive real results. This is a great opportunity for someone eager to take their paid media expertise to the next level.
Requirements
- 2-5+ years experience in paid media and digital advertising
- A strong track record of maintaining and growing high-intent traffic through paid search, while identifying new opportunities within the channel
- The ability to execute donor-sponsored campaigns on time, within budget, and consistently meet or exceed KPIs (views, traffic, leads)
- Experience driving measurable eCommerce revenue and improving return on ad spend over time
- Proven ability to deliver accurate weekly and monthly reporting, with clear performance insights and well-structured tracking (UTMs, conversion events, minimal data gaps)
- Deep and continuously evolving expertise in Google Ads and Meta Ads Manager, along with curiosity to explore and test new advertising channels
- A structured approach to experimentation, including designing A/B tests with clear hypotheses and applying learnings to future strategy
- The ability to operate independently, growing from guided execution to confident, self-directed campaign management
Responsibilities
- Manage and optimize campaigns in Google Ads and/or Meta Ads Manager
- Analyze campaign data to identify trends, insights, and opportunities for improvement
- Ensure accuracy in tracking, budget pacing, and performance reporting
- Translate data and performance metrics into clear, actionable insights
- Proactively identify issues and implement solutions to improve campaign performance
- Stay current on emerging platforms and continuously test and learn new strategies
- Own and manage paid search campaigns end-to-end, including setup, optimization, and reporting
- Execute donor-sponsored campaigns, ensuring timely delivery, budget adherence, and performance targets
- Manage eCommerce product ads with a focus on improving ROAS over time
- Run weekly social media post boosting and track performance across platforms
- Manage and optimize LinkedIn Ads for efficiency and effectiveness
- Conduct A/B testing across creative, copy, and audience targeting
- Evaluate new advertising channels on a quarterly basis and present structured insights
Benefits
- This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
