Paid Media Specialist – Search

Tripleseat•Concord, MA

5d•$70,000 - $85,000

About The Position

Execute and optimize paid search campaigns across traditional and emerging search platforms. This role supports pipeline generation through strong execution, continuous testing, and performance optimization across top-of-funnel, high-intent and mid-funnel programs. Programs target professionals responsible for event sales and execution at restaurants, hospitality groups, hotels, and venues that monetize private events. The beachhead market is SMB restaurants, with expansion into mid-market and enterprise hospitality groups.

Requirements

2–4 years of hands-on experience managing paid search campaigns
Experience building and optimizing campaigns in platforms like Google Ads and Microsoft Ads
Strong attention to detail in campaign setup, tracking, and performance monitoring
Comfort working with performance data and making optimization decisions
Understanding of paid search fundamentals (keywords, match types, bidding strategies, quality score)
Ability to manage multiple campaigns and priorities in a fast-paced environment
Collaborative mindset and ability to work with cross-functional teams

Nice To Haves

B2B SaaS experience preferred; hospitality or restaurant tech experience is a plus

Responsibilities

Build, launch, and manage paid search campaigns across Google, Bing, and other platforms
Execute always-on demand capture programs targeting high-intent search queries
Support mid-funnel efforts through audience targeting, retargeting, and campaign layering
Monitor and optimize campaign performance daily, including:
Budget pacing
Bid adjustments
Keyword expansion and refinement
Ad performance and iteration
Run structured tests across:
Keywords and search queries
Ad copy and formats
Landing pages and conversion paths
Bidding strategies and audience signals
Analyze campaign performance and report on key metrics (CPL, CPA, conversion rates)
Identify performance trends and recommend optimizations based on data
Partner with demand generation, product marketing, website, and creative/content teams to ensure campaign priorities are reflected in paid search execution, landing page optimization, and ad messaging
Stay current on platform updates and emerging search formats (e.g., Performance Max, AI-driven search)
Day-to-day execution of paid search campaigns
Campaign-level performance and optimizations
Accurate campaign setup, tracking, and reporting
Contribution to testing and experimentation efforts

Benefits

Competitive Medical, Dental, and Vision Insurance: Tripleseat provides its employees with comprehensive medical, dental, and vision insurance coverage, ensuring that their health and well-being are taken care of.
Company Paid Life Insurance, Short- and Long-Term Disability Plans: Tripleseat takes care of its employees by providing them with life insurance coverage, as well as short and long-term disability plans to protect them in case of unforeseen circumstances.
401(k) with Company Match: Tripleseat offers a 401(k) retirement plan to its employees, and also provides a company match, helping employees save for their future and plan for retirement.
Parental Leave: Tripleseat understands the importance of work-life balance and offers parental leave to employees who become parents through birth, adoption, or foster care, allowing them to bond with their new family members without worrying about their job security.
Flexible Paid Time Off: Tripleseat believes in the importance of work-life harmony and offers flexible paid time off to its employees, giving them the flexibility to take time off when needed and maintain a healthy work-life balance.
Pet Insurance: Tripleseat recognizes the importance of pets in employees' lives and offers pet insurance to help them take care of their furry friends and ensure their well-being.

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