Paid Search Specialist

Underscore Marketing

2d•Remote

About The Position

The Paid Search Specialist is a role primarily responsible for monitoring, managing, reporting, and supporting planning for paid search programs. This position should have an understanding of the program strategy and objectives to ensure a flawless execution and reporting approach that aligns with campaign goals and objectives. This position accurately executes programs while closely monitoring campaigns and delivering reporting that aligns with and accomplishes our client’s goals and objectives. Ad Operations is not a part of this role, and candidates with only AdOps experience (even if it included Search) do not meet our criteria. The position requires working during U.S. East Coast (Eastern Time) business hours. Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results. Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape. If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share. Equal Employment Opportunity Statement Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.

Requirements

Minimum (3-5) years of experience independently executing paid search programs through all stages
Experience in running campaigns for highly regulated industry
Strong understanding of Search Engine Marketing mechanisms and optimization techniques
Experience with the US market
Fluent English – written and oral
Understanding of metrics and analytical thinking
Strong attention to details
Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel

Nice To Haves

Working knowledge and experience using Tableau
Experience in the pharmaceutical/healthcare category
Working knowledge of SEO concepts and inner workings
While not required, experience with other biddable media (i.e., Programmatic and Paid Social) is highly valued