Paid Search Specialist

Maui Jim Sunglasses•Peoria, IL

3d•$65,000 - $70,000•Hybrid

About The Position

Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide. At Maui Jim, you can expect, a unique culture, a well-known brand, and the opportunity to grow with a company that has a great reputation. We offer an inclusive, collaborative and “high touch” work environment that values the members of our ‘Ohana. We work hard to develop our leaders who in turn develop their team members to reach their full potential, and we are committed to building a team that focuses on solid customer service. If you would like to be part of an amazing adventure that is Maui Jim, check our current job openings and browse the site to learn more about our culture, benefits , and our Maui Jim 'Ohana! Aloha~ The major function of this position is: We are seeking a Paid Search Specialist to oversee and optimize campaigns within Google Ads. This role requires a detail-oriented marketer who can manage search, display, and shopping campaigns, conduct keyword research, and drive measurable results through data-driven optimizations. The ideal candidate has mid-level experience running Google Ads campaigns and can balance strategy with hands-on execution. This role plays a critical part in driving ecommerce revenue growth by scaling efficient acquisition and maximizing return on advertising spend across paid search channels.

Requirements

Bachelor’s degree in related field with 2–4 years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping).
Strong knowledge of keyword research, ad copywriting, and campaign optimization.
Experience with conversion tracking, Google Tag Manager, and Google Analytics.
Data-driven mindset with ability to interpret performance metrics and adjust strategy.
Proficiency in Excel/Sheets for campaign analysis and reporting.
Excellent organizational and communication skills.

Nice To Haves

Experience with remarketing and Performance Max campaigns is a plus.
Experience managing performance media for ecommerce brands is a plus.
Positive, can-do attitude; Team oriented; Self-motivated; Driven to succeed; Aloha Spirit!

Responsibilities

Plan, set up, and manage paid search, display, and shopping campaigns on Google Ads.
Manage and optimize advertising budgets to achieve revenue and efficiency targets.
Conduct keyword research and build effective campaign structures (ad groups, match types, negatives).
Write and test ad copy to improve CTR and conversion performance.
Monitor performance and adjust bids, budgets, and targeting to optimize for KPIs (CPA, ROAS, CTR).
Analyze search terms and implement negative keyword strategies.
Collaborate with landing page and creative teams to align campaign messaging.
Provide regular reporting and actionable insights for stakeholders.
Design and execute structured testing initiatives across audience targeting, creative formats, bidding strategies, and campaign structures to drive incremental performance improvements.
Build and manage first-party audience strategies including customer lists, site visitors, and lookalike audiences.
Stay current with Google Ads features, policies, and digital advertising trends.
Perform all other duties as requested or assigned.