Paid Search Specialist

Zeta Global

2d•$60,000 - $80,000•Hybrid

About The Position

We are seeking a Paid Search Specialist who can confidently roll up their sleeves to execute campaign development, performance optimizations, and client reporting. You will be responsible for contributing to client strategy, overseeing performance, collaborating with teammates, and ensuring flawless execution of paid search campaigns from end to end. The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. The ideal candidate thrives in platform, can distill data into actionable performance insights and recommendations, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

Requirements

2+ years of relevant paid search experience
Hands-on experience in managing monthly campaign budgets of $100k+
Meticulous attention to detail.
Experience with Google Ads and Google Ads Editor

Nice To Haves

Experience with Google Shopping, Demand Gen, and Performance Max
Experience with Microsoft Ads, SA360, and Google Analytics

Responsibilities

Partner with Search team members on paid search strategy and performance discussions.
Proactively identify areas for optimization and innovation across accounts.
Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met.
Translate insights into actionable next steps that drive measurable client impact.
Collaborate with internal teams to ensure campaign execution aligns with client objectives.
Manage day to day tasks and responsibilities utilizing the team’s project management platform.
Deliver clear, data-driven performance reports and insights to clients.
Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
Ensure accuracy, consistency, and timeliness of reporting.