Paid Media Specialist

SpartanNash•Grand Rapids, MI

1d•Onsite

About The Position

This role will serve as the primary media point of contact and requires a deep understanding of current digital and traditional advertising best practices and analytics. Includes key administrative responsibilities related to advertising execution, campaign reporting and platform management, to continuously optimize performance across multiple channels.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field. Equivalent combinations of education and experience will be considered.
2-3+ years of marketing experience in digital marketing industry.
Strong background in digital & traditional advertising platforms and strategies.
Familiarity with SEO/SEM a plus.
Proficient with, Meta Business Suite, Google Ads, CRM platforms, etc.
Knowledge of pixels and CAPI, tracking events, & conversion setup best practices.
Ability to diagnose campaign issues and provide solutions to Media Operations Manager.
Able to competently present data and reports to internal business partners alongside Account Managers.
Highly organized, responsive, and team-oriented with the ability to manage multiple projects.
Knowledge of marketing compliance and data privacy regulations.

Responsibilities

Use sales/marketing data and 3rd party tools to generate detailed reports that track campaign effectiveness (KPIs), customer engagement, conversion rates, website traffic/engagement, social media metrics and sales impact across multiple marketing channels.
Liaison between external vendors and internal shareholders coordinating numerous campaigns with multiple versions on a weekly basis.
Develop and manage a content calendar aligned with marketing campaigns and engaging content across formats (text, image, video) and banners.
Schedule and execute media campaigns to support various marketing objectives across multiple brands/banners directly with media vendors, or with agency.
Stay current on industry trends, digital innovations, competitor activity and emerging trends.
Maintain a working knowledge of marketing compliance and data privacy regulations, ensuring all campaigns and communications adhere to legal, Company and OEM guidelines.
Guide digital advertising efforts including paid search (PPC), paid and organic social media, programmatic/streaming campaigns, SEO, video, TV, radio, and outdoor, optimizing campaigns as needed.
Utilize data from various ad management platforms and Looker Studio to identify trends, insights, and areas for optimization.
Conduct A/B testing and/or conversion lift studies to analyze media impact to maximize ROAS.
Take on additional responsibilities as assigned or as the business needs evolve.