Paid Media Specialist

Informa Group Plc. • New York, NY

11h • Hybrid

About The Position

This role is based in our 605 3rd Avenue, New York office. You'll take ownership of high-spending brand campaigns within Informa's centralized digital marketing team, managing paid media channels across Search, Social, and Display. Your innovative approach will help us exceed industry benchmarks and drive remarkable results.

Requirements

• Experience in paid media channels (Google Ads, Facebook Ads, LinkedIn Ads, Display)
• Skills in: Campaign creation and management
• Keyword planning and research
• Budget management
• Audience targeting
• Data analysis
• Google Analytics
• Excel and Google tools
• Strong communication abilities to explain complex concepts clearly
• Analytical mindset and attention to detail
• Drive to challenge the status quo

Nice To Haves

• Proactive approach to learning and improvement
• Natural curiosity about digital marketing
• Data-driven decision-making skills
• Collaborative spirit
• Pride in delivering quality work

Responsibilities

• Create and optimize paid media campaigns across multiple brands
• Identify growth opportunities to enhance campaign performance
• Analyze data to make strategic recommendations
• Collaborate with digital marketing teams on integrated strategies
• Stay current with industry trends to implement best practices

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees