Senior Paid Media Strategist

Anchour•New Gloucester, ME

12h•Hybrid

About The Position

We're looking for a Senior Paid Media Strategist to lead paid media strategy, execution, and storytelling across a portfolio of clients and to help shape how Anchour's media practice grows. This role involves managing substantial paid media budgets across Google, Meta, connected TV, and programmatic, focusing on full-funnel strategy from awareness to conversion. The strategist will connect data to decisions and communicate insights effectively to clients. This is a leadership opportunity within Anchour's expanding media team, offering significant influence over its development. Anchour is a creative agency of 30+ people based in Maine, specializing in building brands and digital experiences for SMBs and growing brands across various industries. Their work includes brand strategy, identity design, website design and development, content strategy, and full-service marketing. The company values curiosity, collaboration, and a shared commitment to quality work, believing in supporting, trusting, and challenging its team members.

Requirements

5+ years managing paid media at a digital or performance marketing agency.
Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager.
Experience with connected TV platforms and programmatic.
Understanding of how awareness, consideration, and conversion work together \u2014 and ability to build media strategies that reflect that understanding, not just a collection of campaigns.
Ability to form opinions about what makes paid creative work. You can brief a creative team with clarity and purpose, push back when something isn't right, and connect creative decisions to performance outcomes.
Comfortable managing significant paid media budgets across multiple clients simultaneously, with a track record of accurate pacing and strong performance outcomes.
Daily discipline in checking campaigns, catching overspend, underspend, and performance anomalies early \u2014 and acting on them without being asked.
Ability to build automated dashboards and reporting workflows that reduce manual work and improve visibility.
Ability to translate data into clear strategic narratives for clients that explains what happened, what it means for the business, and what you're recommending next \u2014 in language clients actually understand and act on.
Ability to form opinions about what's working and what isn't, and make recommendations with confidence, including the hard ones.
Experience using AI tools to work smarter \u2014 for research, reporting, copy testing, creative briefing, or strategy \u2014 and ability to speak to how it's made your work better.
Comfortable managing media for clients across different industries, adapting strategy and messaging to different audiences and objectives.
Located in New England for a hybrid role with set in-office days and occasional in-person client collaboration.

Nice To Haves

Maine-based applicant.

Responsibilities

Own paid media strategy and execution across a portfolio of clients \u2014 from channel mix and creative direction to full-funnel architecture, budget management, and strategic reporting.
Be a senior voice in our media practice and a trusted partner to clients and internal teams alike.
Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube, with ongoing programmatic involvement.
Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts \u2014 catching issues before they become problems.
Set up campaigns with proper structure, tracking, naming conventions, and attribution from the start, so the data you're working with is trustworthy.
Proactively adjust bids, budgets, targeting, and creative based on performance signals.
Stay current on platform changes, new features, and best practices across Google and Meta.
Develop media strategies that map to the full customer journey \u2014 from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion.
Think in systems, not campaigns. Understand how each stage connects to the next and where breakdowns in the funnel are actually happening.
Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift \u2014 and why.
Bring a point of view to every client engagement, not just a plan.
Come to the table with opinions about what will actually work: hooks, formats, angles, messaging hierarchies, and platform-native approaches.
Brief creative teams with strategic clarity \u2014 not just specs, but rationale. What's the job of this creative? What behavior are we trying to drive? What does success look like?
Push back constructively when creative doesn't match the strategic intent or the audience moment.
Review creative performance with a critical eye and use what you learn to improve the next brief, not just the next test.
Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency.
Allocate spend thoughtfully across channels and funnel stages, and flag issues before they compound.
Treat every dollar with the same care you'd give your own.
Build and maintain automated reporting systems that reduce manual work and give clients and internal teams consistent visibility into performance.
Go beyond dashboards \u2014 translate data into clear strategic narratives for clients that explains what happened, why it happened, and what you're doing about it.
Come to every client reporting conversation with prepared analysis and proactive recommendations, not just a summary of the numbers.
Communicate before you're asked. If something needs attention, your clients and team hear it from you first.
Work closely with creative, strategy, and account teams to align media execution with broader campaign goals.
Provide performance insights that actively inform creative direction and improve future work.
Help set standards for how our media practice approaches strategy, reporting, and creative feedback.
Mentor junior team members and contribute to how the media team develops as the practice grows.

Benefits

Competitive Salary.
Profit Sharing.
Retirement. Savings plan with a 4% company match.
Premium health, dental, vision, and life insurance with generous coverage for our US-based team members.
An optional health savings account for employees to set aside money on a pre-tax basis for medical expenses.
Get a laptop + 50% reimbursement for home office equipment.
12 paid holidays throughout the year, including three flexible holidays.
Minimum three weeks of paid time off per year.
Paid parental, medical, bereavement, and other types of leave.
Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round.
Cash for professional development (books, conferences, courses), and team bonding fun times.
$500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child.