Senior Paid Media Strategist (Remote)

Clients Blackbox, Inc.

3h•Remote

About The Position

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors, helping them generate qualified appointments with high-net-worth prospects. The agency uses a proven video sales letter methodology, which has generated over $45 billion in AUM pipeline for financial advisors. They operate with a performance-first mindset, aiming to deliver qualified appointments at specific cost targets, show rates, and close rates. The company is experiencing significant growth and is seeking a Senior Paid Media Strategist to manage client accounts end-to-end. This role is not solely execution-focused; the strategist will own a portfolio of client accounts, conduct bi-weekly calls, manage campaign performance, write ad copy, and serve as the primary client contact. It requires a proactive individual who is both a strategist and a doer, not someone who hides behind a project manager. The position reports to the Associate Director of Operations and holds direct responsibility for client retention and results.

Requirements

5+ years of experience in paid media, specifically Meta advertising
Experience managing multiple client accounts simultaneously
Proven track record of hitting performance targets and retaining clients
Strong copywriting skills with ability to write compelling ad copy and scripts
Experience with conversion tracking, pixels, and basic marketing automation

Nice To Haves

Experience in the financial services vertical
Understanding of lead generation and appointment-setting campaigns
Familiarity with video sales letter marketing methodology
Experience with high-ticket, considered purchase funnels

Responsibilities

Own client accounts and serve as the primary point of contact
Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
Send bi-weekly performance reports 24 hours before scheduled calls
Build trust and relationships that drive renewals and referrals
Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
Manage campaign budgets, audience targeting, bid strategies, and creative testing
Monitor daily performance and make adjustments to hit cost per appointment targets
Troubleshoot underperforming campaigns and develop intervention strategies
Write ad copy and video sales letter scripts for financial services audiences
Develop hooks, angles, and messaging variations for testing
Collaborate with video editors on creative production
Use AI tools to accelerate copywriting while maintaining quality
Set up tracking, pixels, and conversion events
Configure Calendly integrations, Zapier automations, and lead routing
Troubleshoot technical issues between ad platforms and client systems