Senior Paid Media Strategist

Common Thread Collective

14h

About The Position

A Senior Paid Media Strategist at CTC is a full-funnel expert across both paid search and paid social. You operate as the lead media strategist for your client portfolio, combining deep Paid Media mastery to drive outcomes across the entire paid media ecosystem. You analyze data, develop strategy, execute with precision, and communicate results with clarity. You elevate everyone around you.

Requirements

Significant experience creating and optimizing Google Ads accounts at scale.
2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social.
Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting.
Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center.
Experience integrating Product Ratings from various aggregators into Google Merchant Center.
Ability to forecast budgets across channels based on historical data and client goals.
Strong Excel/Google Sheets skills. You analyze data, make decisions, and build recs from it.
Familiarity with Google Ads Desktop Editor.
Ability to think about a brand's 360° digital approach from acquisition through retention.
Confident interpersonal communicator. You can hold people accountable and lead difficult conversations.
Insatiable curiosity. You can't leave a problem alone until you've found a solution.
A desire to take calculated risks after carefully examining the calculus.
A unique combination of humility (willing to do the dirty work) and ambition (vision for what's ahead).
Exceptional written and verbal communication skills.
Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
Ability to adapt to new processes, strategies, and goals.

Nice To Haves

Skilled in Asana or relevant project management software, preferred.

Responsibilities

Stay on the frontier of paid media strategy and technology across both search and social.
Combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta.
Make tactical recommendations for targeting, messaging, and campaign optimization across platforms.
Test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes.
Bring early insights to the team and lead the way.
Write compelling direct-response copy for both search and social.
Build out campaigns in Google Ads and Meta Ads Manager.
Ensure every initiative is launched on time, on budget, and built to win.
Use historical data to guide decisions and find the hidden solution others miss.
Project monthly budgets for each account.
Back every recommendation with data.
Communicate results clearly to clients and teammates.
Share learnings to elevate the buyers around you.
Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets.
Monitor active campaigns and adjust budgets and strategy in real time for the best results.
Forecast future budgets and performance using historical data and industry trends.
Run multivariate tests to determine the best-performing creative, copy, and audiences.
Pull and sort data tables to guide creative teams on top-performing elements.
Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager.
Communicate meaningful results to clients in weekly meetings, reports, and team debriefs.
Coach and assist junior buyers, sharing knowledge to uplift the full team.