Senior Paid Media Strategist (Freelance)

Current

2d • $65 - $80 • Remote

About The Position

Current is seeking a freelance Senior Paid Media Strategist to support its growing media team. This role is ideal for someone who blends strong analytical thinking with hands-on paid media experience across performance channels. The strategist will help drive campaign performance through reporting, insights, optimization, and execution across channels including Meta and Google Ads. They will work closely with media leadership to turn data into clear recommendations and help scale paid media operations across client accounts. This role is well-suited for someone who is both strategic and executional, comfortable getting into the details of campaign management while also contributing to higher-level planning, optimization, and client storytelling.

Requirements

• 5+ years of paid media / performance marketing experience
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong analytical and reporting skills
• Experience with GA4, Google Sheets, Excel, Looker Studio, Tableau, or similar tools
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication and presentation skills
• Ability to work independently while collaborating closely with cross-functional teams

Nice To Haves

• Agency experience
• Experience across additional channels including TikTok, LinkedIn, Pinterest, or Trade Desk
• Experience with dashboard automation tools such as Supermetrics
• Familiarity with creative testing and messaging strategy
• Experience supporting integrated digital campaigns across multiple client verticals

Responsibilities

• Build weekly and monthly client reports with clear, executive-ready insights
• Analyze campaign performance trends and identify optimization opportunities
• Combine data from multiple sources into actionable recommendations
• Maintain dashboards, scorecards, and recurring reporting processes
• Translate performance data into clear stories for internal and client audiences
• Launch, manage, and optimize campaigns across Meta and Google Ads
• Support paid social, paid search, audience targeting, and testing strategies
• Recommend changes to improve performance across creative, targeting, and budget allocation
• Monitor pacing, delivery, and overall campaign health
• Assist with media planning, budget allocation, and performance forecasting
• Identify trends, anomalies, and optimization opportunities across channels
• Translate complex data into clear, executive-ready recommendations
• Build reports, dashboards, and performance summaries for internal and client audiences
• Support campaign QA and ongoing performance monitoring
• Partner with media leadership on client priorities and strategic initiatives
• Support presentation development and planning efforts
• Collaborate cross-functionally with strategy, creative, analytics, and production teams
• Contribute to process improvements and operational efficiencies within the media function

Benefits

• This is a freelance hourly opportunity.
• The anticipated hourly rate range for this role is $65–$80/hour, depending on experience, skill set, and relevant paid media expertise.
• Compensation will be determined based on factors including experience, expertise, market considerations, and scope of responsibilities.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed