Senior Paid Media Manager

8x8 • Castelnuovo del Garda, CO

1d

About The Position

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact. We are looking for a Senior Paid Media Manager to drive effective marketing campaigns and programs that generate leads and opportunities. You will lead the implementation of program and campaign strategies, plans, and tactics that result in the successful impact of corporate sales and marketing shared objectives.

Requirements

• 8+ years of relevant experience as a B2B SaaS/CPaaS Demand Generation Marketer preferably in the cloud tech space
• Proven experience in selling and promoting SaaS/CPaaS products with strong customer-centricity
• Must love data, analytics, have a strong desire to move things and have a measurable impact

Responsibilities

• Develop and execute demand generation activities across various channels to drive new leads (e.g. ABM, email, digital marketing, content marketing, webinars, joint-marketing activities, etc.)
• Strategise and drive nurturing campaigns for existing database of leads to increase overall pipeline
• Own content and editorial calendar to support demand generation efforts
• Own the marketing prospect database and improve the size and quality of marketable contacts
• Develop demand generation marketing playbooks and automate systems that can be measured and scaled
• Collaborate with product marketing, product managers and sales teams to develop and distribute marketing materials to drive awareness and interest
• Manage marketing automation system and integration with CRM to ensure lead capture, lead actioning and lead flow to sales and attribute campaign success

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
• E-Verify program participation.
• Reasonable accommodation to individuals with disabilities in accordance with applicable laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed