Paid Media Manager

Terra

1d•Hybrid

About The Position

Terra is seeking a strategic, data-driven Paid Media Manager to join its growing Digital team. This role involves owning the end-to-end paid media strategy for a portfolio of B2B clients, encompassing campaign execution, optimization, and performance reporting across various platforms. The ideal candidate will function as both a strategist and an operator, capable of defining direction and improving performance, with a keen interest in leveraging AI to enhance paid media workflows and efficiency. Terra is a digital marketing and creative agency composed of an integrated and international team of content creators, strategists, designers, and developers. The company helps organizations reimagine and deliver ambitious digital projects by extending client teams and providing exceptional online experiences, content, and marketing strategies. Terra prides itself on being innovative, tech-forward, and creative, dedicated to pushing boundaries and staying current in the digital landscape. The company fosters a collaborative work environment that encourages creativity and growth, prioritizes work-life balance, and supports the well-being and career development of its team members through internal promotions and professional growth opportunities. Terra is an equal opportunity employer committed to diversity and inclusion.

Requirements

Deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
Agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality.
Confident owning paid media strategy end-to-end across multiple client accounts.
Skilled in audience targeting, bid strategy, budget allocation, and A/B testing.
Highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes.
Able to manage several clients at once and navigate shifting priorities with strong organization.
Clear communicator who can translate performance into insights and recommendations that clients understand and trust.
Experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value.
Take ownership of your work, operate independently, and proactively seek answers or solutions when needed.
Contribute to team growth by building or improving internal documentation, templates, and processes.
Curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance.

Nice To Haves

Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.

Responsibilities

Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
Contribute to a culture of testing, learning, and continuous improvement across the paid media team.

Benefits

11 observed holidays + unlimited paid time off
Additional 4 mental wellness days per year
100% company-funded health insurance premium, with dental and vision options
401(k) plan to help save for your future
Mostly remote work setup
Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
Monthly wellness stipend and quarterly employee appreciation gift
One-time reimbursement for work-from-home equipment
Monthly team bonding sessions / happy hours
Pre-tax commuter benefits
The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day