Senior Account Manager, TikTok Shop

Influencer•New York, NY

4d•$85,000 - $95,000•Hybrid

About The Position

As Senior Account Manager, TikTok Shop, you are the delivery-focused driving force behind our Social Commerce & Affiliate campaigns. You lead the end-to-end delivery of commerce campaigns across your accounts – owning day-to-day execution, affiliate programme operations, performance reporting and creator delivery – while supporting the Account Director on strategy and pitch responses. You keep delivery moving and standards high, manage the workstream through Waves, and help build strong working relationships with clients on the commerce side (Client Services owns the executive relationship). You also mentor Senior Account Executives, bringing them on through day-to-day management, training and PDPs. 3 best things about the job: Build a creator commerce engine from the ground up Help scale the delivery infrastructure of a brand-new Commerce division – from campaign workflows to affiliate operations and engagement systems. Oversee client strategy across culture and conversion Deliver client strategy across TikTok shop, affiliate and emerging social commerce, turning creator-first content into measurable GMV, AOV and ROAS for global brands. Set the standard and bring others with you Become the reference point for social commerce and affiliate across the business – steering the wider team and raising the bar for how commerce is delivered in North America Measures of success - in the first few months, you will have: Embedded into the North America Commerce team and built strong working relationships across Client Services, Creative Operations, Sales and Paid Media. Developed a clear understanding of Influencer's Commerce & Affiliate framework, creator tiers and cross-platform commerce ecosystem (affiliate networks, TikTok Shop, YouTube Shopping, Meta Commerce). Taken ownership of end-to-end delivery across your accounts, running campaigns confidently through Waves, TikTok Shop and affiliate platforms. Supported the activation of at least two live affiliate programme, driving measurable creator output across a client portfolio. Owned performance reporting and post-campaign analysis, converting data into insight and presenting to clients. Supported the development of Senior Account Executive(s), and built confidence in how creator volume and high-converting cohorts fuel performance outcomes.

Requirements

Experience in social commerce, affiliate and/or influencer marketing delivery is crucial
5+ years in an agency or brand across influencer, social commerce, affiliate, performance or social
Hands-on TikTok Shop experience (creator, seller, live shopping)
Experience running affiliate programmes or working with networks (Impact, Awin, CJ, Rakuten, Partnerize)
Experience delivering performance reporting and post-campaign analysis, and presenting to clients
Experience managing creators at volume across multiple live campaigns
Comfortable reviewing creator and brand agreements, with an understanding of usage and payment terms
High energy, highly organised, and able to prioritise quickly across several projects
A proven team player – proactive, positive and generous in supporting others

Responsibilities

Own the end-to-end delivery of your accounts' Social Commerce & Affiliate campaigns; be the delivery-focused engine in the Commerce team
Build the operational backbone: timelines, creator briefs, affiliate programme setup and campaign plans
Own day-to-day execution across TikTok Shop (creator, seller, live) and affiliate networks
Run affiliate programme operations day to day: creator onboarding, link/code setup, tracking, CPA postbacks, commission structures and creator tiering.
Own performance reporting and post-campaign analysis; convert GMV, AOV, CPA and ROAS data into clear insight and confidently present to clients.
Manage campaigns via Waves and relevant social commerce/affiliate platforms, ensuring the wider team upload content accurately and creator payments are organised; oversee sampling and seeding.
Help build and foster strong client relationships on the commerce workstream, managing expectations and sharing updates and actions (alongside Client Services).
Assist the Sales and Client Services teams on commerce strategy, campaign tactics and pitch responses for prospective and existing clients.
Manage day-to-day relationships with TikTok Shop and affiliate network partners (Impact, Awin, CJ, Rakuten, Partnerize).