Account Manager, TikTok Shop

AMZ Advisers•White Plains, NY

7d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring an Account Manager to own the direction and results of TikTok Shops across a client portfolio. The Account Manager sets each account’s overall strategy and coordinates affiliates and creators, merchandising, campaigns, GMV Max advertising, and offers toward growth goals. Specialists execute key workstreams while the Account Manager sets priorities, aligns the team, and is accountable for outcomes. The role is the primary client contact for all TikTok Shop matters, building strong client relationships and serving as an extension of clients’ teams. The Account Manager leads onboarding, sets GMV and performance goals, analyzes results and market conditions, and identifies opportunities to improve performance or cross-sell agency services. They direct affiliate strategy, oversee product listings and storefront merchandising, plan campaigns, manage GMV Max campaigns, and manage and motivate remote shop assistants. The position is hybrid in New York City and full-time.

Requirements

At least 2 years of hands-on TikTok Shop experience.
Strong interest in TikTok, creators, and consumer behavior on the platform.
Exceptional communication and relationship-building skills with senior client stakeholders.
Strong analytical skills and ability to turn data into decisions and growth strategies.
Excellent project management skills and ability to manage multiple workstreams across clients.
Comfort leading people and holding a team to a high standard.
Bias toward action, resourcefulness under pressure, and commitment to high-quality work.

Responsibilities

Own the overall TikTok Shop account strategy for each client, integrating content, affiliates, advertising, merchandising, and offers into a cohesive growth plan.
Set GMV and performance goals for each shop and establish plans to achieve them.
Analyze performance, content, and competitors to determine where to increase effort, pull back, or pivot.
Identify growth opportunities and cross-sell agency services.
Monitor new TikTok Shop features, tools, and trends and determine which are appropriate for clients.
Direct affiliate strategy and own affiliate outcomes; set priorities, review performance with the Affiliate Strategist, and course-correct as needed.
Own product listing strategy, catalog optimization, and storefront merchandising.
Design content, offer, and campaign strategies and ensure campaigns launch on time and according to brief.
Manage GMV Max campaigns and optimize advertising spend and creative performance.
Manage and motivate a remote team of shop assistants, review their work, and maintain a high standard.
Serve as the primary point of contact for clients regarding TikTok Shop.
Lead new-client onboarding and prepare each shop for success.
Lead bi-weekly client meetings to report performance and KPIs and align on priorities.
Act as the primary liaison between clients and the TikTok Shop platform team.
Train future growth hires and progress into a leadership role.