Account Manager, TikTok Shop

AMZ Advisers•Stamford, CT

7d•Hybrid

About The Position

Reach Social, a Chief Media company, is an official TikTok Shop Partner serving 7–9 figure household brands. The Account Manager owns the direction and results of each client TikTok Shop in their portfolio, setting account strategy and coordinating affiliates and creators, merchandising, campaigns, GMV Max ads, and offers. Specialists execute key workstreams, while the Account Manager sets priorities, aligns the team, and is accountable for outcomes. The Account Manager is the primary client contact for TikTok Shop, building close relationships and serving as an extension of each client’s team. The role includes setting growth plans and performance goals, analyzing shop and competitor performance, identifying opportunities, directing a remote team, onboarding clients, and leading regular client meetings. The position is hybrid in Reach Social’s New York City office.

Requirements

At least 2 years of hands-on TikTok Shop experience.
Strong interest in TikTok, creators, and consumer behavior on the platform.
Exceptional communication and relationship-building skills with senior client stakeholders.
Strong analytical mindset and ability to turn data into decisions and growth strategies.
Excellent project management skills, with the ability to keep multiple workstreams across multiple clients moving.
Comfort leading people and holding a team to a high standard.
Bias toward action, resourcefulness under pressure, and commitment to high-quality work.

Responsibilities

Own the overall account strategy for each client, integrating content, affiliate, advertising, merchandising, and offers into a cohesive growth plan.
Set GMV and performance goals for each shop and develop plans to achieve them.
Analyze performance, content, and competitor landscapes to determine when to increase investment, pull back, or pivot.
Identify growth opportunities and cross-sell agency services.
Keep up with TikTok Shop features, tools, and trends and determine which are relevant for clients.
Direct affiliate strategy and own affiliate outcomes, setting priorities, reviewing performance with the Affiliate Strategist, and course-correcting as needed.
Own product listing strategy, catalog optimization, and storefront merchandising.
Design content, offer, and campaign strategies and ensure launches are timely and on brief.
Manage GMV Max campaigns and optimize spend and creative performance.
Manage and motivate remote shop assistants, review their work, and maintain a high standard.
Serve as the primary client contact for all TikTok Shop matters.
Lead new-client onboarding and establish shops for success.
Lead bi-weekly client meetings to report on performance and KPIs and align on priorities.
Serve as the primary liaison between clients and the TikTok Shop platform team.
Identify churn risks early and address them.
Train future growth hires and develop into a leadership role.