Account Manager, TikTok Shop

AMZ Advisers•New York, NY

7d•Hybrid

About The Position

Reach Social, a Chief Media company, is an official TikTok Shop Partner serving household brands. The Account Manager owns the strategy and results for a portfolio of client TikTok Shops, integrating content, affiliates and creators, merchandising, campaigns, GMV Max advertising, and offers into cohesive growth plans. Specialists execute parts of the work, while the Account Manager sets priorities, directs the work, monitors performance, and is accountable for outcomes. The Account Manager is the primary client contact for TikTok Shop, building trusted relationships and serving as an extension of each client’s team. The role leads onboarding, client meetings, and communication with the TikTok Shop platform team, while managing and motivating a remote team of shop assistants. Success includes growing a portfolio of 8–10 high-value clients, retaining client trust, and developing future growth hires. The position is full-time and hybrid, based at the New York City office.

Requirements

At least 2 years of hands-on TikTok Shop experience.
Exceptional communication and relationship-building skills with senior client stakeholders.
Strong analytics mindset and ability to turn data into decisions and growth strategies.
Excellent project management skills and ability to keep multiple workstreams across clients moving.
Comfort leading people and holding a team to a high standard.
Bias toward action, resourcefulness under pressure, and refusal to settle for “good enough.”
Obsession with TikTok, creators, and consumer behavior on the platform.

Responsibilities

Own the overall account strategy for each client, integrating content, affiliate, advertising, merchandising, and offers into a cohesive growth plan.
Set GMV and performance goals for each shop and develop plans to achieve them.
Analyze performance, content, and competitor landscapes to determine where to push, pull back, or pivot.
Identify growth opportunities and cross-sell agency services.
Monitor TikTok Shop features, tools, and trends and decide which are relevant to clients.
Direct affiliate strategy and own affiliate outcomes, setting priorities, reviewing performance with the Affiliate Strategist, and course-correcting as needed.
Own product listing strategy, catalog optimization, and storefront merchandising.
Design content, offer, and campaign strategies and ensure campaigns launch on time and on brief.
Manage GMV Max campaigns and optimize spend and creative performance.
Manage and motivate remote shop assistants, review their work, and maintain a high standard.
Serve as the primary client contact for all TikTok Shop matters.
Lead new-client onboarding and set shops up for success.
Lead bi-weekly client meetings to report performance and KPIs and align on priorities.
Act as the primary liaison between clients and the TikTok Shop platform team.
Train future growth hires and step into a leadership role.