Account Manager, TikTok Shop

AMZ Advisers•Jersey City, NJ

7d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring an Account Manager to own the direction and results of TikTok Shops across a client portfolio. The Account Manager develops cohesive growth strategies spanning content, affiliates and creators, advertising, merchandising, campaigns, and offers, and is accountable for client performance outcomes. Specialists execute key workstreams while the Account Manager sets priorities, directs the work, reviews results, and adjusts strategy as needed. The role is also the primary client contact for TikTok Shop. The Account Manager builds strong client relationships, leads onboarding and recurring performance meetings, and serves as the liaison between clients and TikTok Shop’s platform team. The position is based in a hybrid New York City office and involves working with a remote team of shop assistants and agency colleagues.

Requirements

At least 2 years of hands-on TikTok Shop experience.
Strong interest in TikTok, creators, and consumer behavior on the platform.
Exceptional communication and relationship-building skills with senior client stakeholders.
Strong analytical skills, including the ability to turn data into decisions and growth strategies.
Excellent project management skills and the ability to keep multiple workstreams across many clients moving.
Comfort leading people and holding a team to a high standard.
Bias toward action, resourcefulness under pressure, and a refusal to settle for good enough.

Responsibilities

Own the overall TikTok Shop account strategy for each client, integrating content, affiliate, advertising, merchandising, and offers into a cohesive growth plan.
Set GMV and performance goals for each shop and develop plans to achieve them.
Analyze performance, content, and competitor landscapes to determine when to increase investment, pull back, or pivot.
Identify growth opportunities and cross-sell agency services.
Monitor new TikTok Shop features, tools, and trends and determine which to introduce to clients.
Direct affiliate strategy and own affiliate outcomes; set priorities, review performance with the Affiliate Strategist, and course-correct as needed.
Own product listing strategy, catalog optimization, and storefront merchandising.
Design content, offer, and campaign strategies and ensure launches are timely and on brief.
Manage GMV Max campaigns and optimize spend and creative performance.
Manage and motivate remote shop assistants, review their work, and maintain a high standard.
Serve as the primary client contact for TikTok Shop matters and build trusted client relationships.
Lead new-client onboarding and set shops up for success.
Lead bi-weekly client meetings to report performance and KPIs and align on priorities.
Act as the primary liaison between clients and the TikTok Shop platform team.
Train future growth hires and progress into a leadership role.