Account Manager, TikTok Shop

AMZ Advisers•Hoboken, NJ

7d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring an Account Manager to own the strategy and results of TikTok Shop accounts for a portfolio of high-value clients. The Account Manager combines content, affiliate, advertising, merchandising, and offer strategies into cohesive growth plans, sets GMV and performance goals, and makes decisions based on performance data, content, and competitive analysis. Specialists execute key workstreams, while the Account Manager sets direction, reviews outcomes, and keeps the team aligned and accountable. The role is also the primary client contact for TikTok Shop, building strong client relationships and leading onboarding, regular performance meetings, and communication with the TikTok Shop platform team. The Account Manager will manage a portfolio of approximately 8–10 clients, motivate remote shop assistants, identify growth and cross-selling opportunities, and help train future growth hires. The position is full-time and follows a hybrid schedule based at the New York City office.

Requirements

At least 2 years of hands-on TikTok Shop experience.
Strong interest in TikTok, creators, and consumer behavior on the platform.
Exceptional communication and relationship-building skills with senior client stakeholders.
Strong analytical mindset and ability to turn data into decisions and growth strategies.
Excellent project-management skills and ability to keep multiple workstreams across multiple clients moving.
Comfort leading people and holding a team to a high standard.
Bias toward action, resourcefulness under pressure, and commitment to high-quality work.

Responsibilities

Own the overall TikTok Shop strategy for each client, integrating content, affiliates, advertising, merchandising, and offers into a cohesive growth plan.
Set GMV and performance goals for each shop and develop plans to achieve them.
Analyze performance, content, and competitor landscapes to determine when to increase investment, pull back, or pivot.
Identify growth opportunities and cross-sell agency services.
Monitor new TikTok Shop features, tools, and trends and decide which are relevant to clients.
Direct affiliate strategy and own affiliate outcomes; set priorities, review performance with the Affiliate Strategist, and course-correct as needed.
Own product listing strategy, catalog optimization, and storefront merchandising.
Design content, offer, and campaign strategies and ensure campaigns launch on time and to brief.
Manage GMV Max campaigns and optimize advertising spend and creative performance.
Manage and motivate remote shop assistants, review their work, and maintain a high standard.
Serve as the primary client contact for all TikTok Shop matters.
Lead client onboarding and set up shops for success.
Lead bi-weekly client meetings to report performance and KPIs and align on priorities.
Act as the primary liaison between clients and the TikTok Shop platform team.
Manage a portfolio of 8–10 high-value clients and work to drive meaningful GMV growth and client retention.
Train future growth hires and step into a leadership role.