Account Manager, TikTok Shop

AMZ Advisers•New Haven, CT

7d•Hybrid

About The Position

Reach Social, a Chief Media company, is an official TikTok Shop Partner serving household brands. The Account Manager owns the strategy and results for a portfolio of client TikTok Shops, integrating content, affiliates and creators, advertising, merchandising, campaigns, and offers into cohesive growth plans. The role sets GMV and performance goals, analyzes results and market conditions, identifies growth opportunities, and determines how to adapt each account’s approach. The Account Manager directs specialists and remote shop assistants, setting priorities, reviewing work and performance, and keeping the team aligned. This person is the primary client contact for TikTok Shop, leads onboarding and recurring client meetings, and serves as the liaison between clients and the TikTok Shop platform team. The position is hybrid and based at the company’s New York City office.

Requirements

At least 2 years of hands-on TikTok Shop experience.
Strong interest in TikTok, creators, and consumer behavior on the platform.
Exceptional communication and relationship-building skills with senior client stakeholders.
Strong analytical ability to turn data into decisions and growth strategies.
Excellent project management skills and ability to keep multiple workstreams across many clients moving.
Comfort leading people and holding a team to a high standard.
Bias toward action, resourcefulness under pressure, and high standards.

Responsibilities

Own the overall strategy for each client account, bringing content, affiliate activity, advertising, merchandising, and offers together in a cohesive growth plan.
Set GMV and performance goals for each shop and determine plans to achieve them.
Analyze performance, content, and competitor landscapes to decide where to invest, pull back, or pivot.
Identify growth opportunities and cross-sell agency services.
Monitor new TikTok Shop features, tools, and trends and assess which to bring to clients.
Direct affiliate strategy and outcomes, setting priorities, reviewing performance with the Affiliate Strategist, and course-correcting as needed.
Own product listing strategy, catalog optimization, and storefront merchandising.
Develop content, offer, and campaign strategies and ensure campaigns launch on time and on brief.
Manage GMV Max campaigns and optimize spend and creative performance.
Manage and motivate remote shop assistants, reviewing their work and maintaining a high standard.
Serve as the primary client contact for TikTok Shop matters and lead client onboarding.
Lead bi-weekly client meetings to report on performance and KPIs and align on priorities.
Act as the primary liaison between clients and the TikTok Shop platform team.
Train future growth hires and develop toward a leadership role.