Account Manager, TikTok Shop

AMZ Advisers•Philadelphia, PA

7d•Hybrid

About The Position

Reach Social, a Chief Media company, is an official TikTok Shop Partner serving household brands. The Account Manager owns the strategy and results for a portfolio of client TikTok Shops, integrating affiliates and creators, merchandising, campaigns, GMV Max ads, and offers into cohesive growth plans. Specialists execute portions of the work, while the Account Manager sets priorities, directs execution, evaluates outcomes, and is accountable for client performance. The role is also the primary client contact for TikTok Shop. It involves building trusted client relationships, onboarding new clients, leading regular performance meetings, coordinating with the TikTok Shop platform team, and managing a remote team of shop assistants. The position is hybrid and based in the New York City office.

Requirements

At least 2 years of hands-on TikTok Shop experience.
Strong interest in TikTok, creators, and consumer behavior on the platform.
Exceptional communication and relationship-building skills with senior client stakeholders.
Strong analytical mindset and ability to turn data into decisions and growth strategies.
Excellent project management skills and ability to manage multiple workstreams across multiple clients.
Comfort leading people and holding a team to a high standard.
Bias toward action, resourcefulness under pressure, and high standards.

Responsibilities

Own the overall TikTok Shop account strategy for each client, aligning content, affiliate, advertising, merchandising, and offers.
Set GMV and performance goals for each shop and develop plans to achieve them.
Analyze performance, content, and competitor landscapes to determine where to invest, pull back, or pivot.
Identify growth opportunities and cross-sell agency services.
Monitor TikTok Shop features, tools, and trends and decide which to bring to clients.
Direct affiliate strategy and own affiliate outcomes, setting priorities and reviewing performance with the Affiliate Strategist.
Own product listing strategy, catalog optimization, and storefront merchandising.
Design content, offer, and campaign strategies and ensure campaigns launch on time and on brief.
Manage GMV Max campaigns and optimize spend and creative performance.
Manage and motivate a remote team of shop assistants, reviewing their work and maintaining a high standard.
Serve as the primary client contact for TikTok Shop matters.
Lead client onboarding and prepare shops for success.
Lead bi-weekly client meetings to report on performance and KPIs and align on priorities.
Act as the primary liaison between clients and the TikTok Shop platform team.
Identify churn risk and address it proactively.
Train future growth hires and develop into a leadership role.