Senior Account Manager, Banking & Investing

Launch Potato•Atlanta, GA

20h•$150,000 - $170,000•Remote

About The Position

Launch Potato is seeking a hands-on Partnerships & Business Development expert to grow banking, deposits, and investing partnerships and bring on new partners. Approximately 70 to 80 percent of the role focuses on growing existing partners through larger budgets, better economics, and broader distribution. The remaining work focuses on acquiring new partners, primarily through warm relationships, with outbound outreach particularly relevant to investing companies. The role works alongside the Head of Partnerships. The Head will focus on the largest strategic partners, while this position owns the operational work for those partners and fully owns the strategy and operations for other banking, deposits, and investing partners. The Head of Partnerships will work closely with the new hire during the first 90 days, with the goal of the person operating independently by about day 120. The position connects partner needs with placements across FinanceBuzz and Launch Potato's publisher network, and offers direct exposure to senior leadership on significant deals. The successful candidate will grow relationships rather than simply service accounts, take ownership of operational details, and help shape the partnership strategy in these categories.

Requirements

Direct experience on the advertiser side of a financial comparison publisher, marketplace, or performance network, managing bank, deposit, or investing partners.
A demonstrated record of growing accounts, including the ability to explain how a partner's budget was increased and what drove the growth.
Sales ability, including opening doors and closing deals; comfort with cold outreach, especially to investing apps.
Ability to personally manage operational details such as URL approvals, budget changes, CPA adjustments, and placement and widget coordination.
Ability to work independently and coordinate with internal teams to get work done.
Fluency in performance economics, including CPA, CPL, CPC, and revenue share, and ability to use performance, revenue, and unit-economic data in negotiations.
Strong communication, relationship-building, and negotiation skills across multiple partners and opportunities.

Nice To Haves

Publisher experience, or familiarity with publisher terminology.
Experience in wealth management, financial advisory, RIAs, or advisor networks.
Existing relationships with banks, fintech companies, investment platforms, or related financial-services companies.
Experience selling customer acquisition, media, lead generation, or performance-based marketing.

Responsibilities

Grow existing partner accounts through budget increases, improved unit economics, broader product coverage, and increased share of wallet.
Manage operations for the largest strategic banking partners alongside the Head of Partnerships.
Own partner operations from onboarding through campaign management, reporting, issue resolution, and optimization.
Develop proposals connecting partner goals to placements, audiences, and distribution across FinanceBuzz and the publisher network.
Maintain accurate pipeline information, forecasts, partner updates, and next steps.
Represent Launch Potato at industry events and partner meetings.
Build a pipeline of new partners across banking, deposits, investing, and wealth.
Reach decision makers through relationships, referrals, events, and outbound outreach.
Manage partner conversations from initial outreach through pitching, deal negotiation, contracting, and launch.
Understand each partner's growth goals, economics, products, and target customers.
Coordinate internal teams, including account management, product, media, analytics, compliance, legal, and finance, to execute partner initiatives.