SDR, CPG Ad Sales

DoorDash USA•Atlanta, GA

9h•$89,400 - $131,500

About The Position

DoorDash’s CPG Ad Sales team develops and grows marketing partnerships with consumer packaged goods brands. The SDR will help build DoorDash’s CPG ads and promotions business by finding brands not yet on the platform and securing high-value meetings for the Mid Market Account Executive team. The role combines automated outreach, personalized prospecting, cold calls, and in-person networking. Success is measured against ads and promotions revenue goals and qualitative OKRs. The SDR will develop and manage a prospect pipeline, qualify inbound leads, represent DoorDash at industry trade shows, and coordinate account strategies with Mid Market AEs. The role also contributes to developing the outreach technology stack and messaging, and shares market feedback with Product teams. It offers an opportunity to learn the business and a stated path toward an Account Executive role. The position reports to a Manager on the CPG Mid Market Sales team within Enterprise Sales & Business Development. Travel for industry events is expected, approximately 25 days per year. Compensation includes base salary and sales commission. The national base pay range is $71,520–$105,200, and total on-target earnings are $89,400–$131,500.

Requirements

Ideally, 1–3 years of experience in Ads Sales or SDR roles, with a record of high-volume outreach and pipeline generation; relevant experience is interpreted broadly.
Ability to learn sales tools quickly; experience with sales automation tools and CRM is valued.
Fluency in using AI in daily workflows.
Experience creating client-facing pitch decks and turning data into a persuasive brand narrative.
Strong verbal communication and public speaking skills, including comfort with executive-level cold calls and trade show networking.
Ability to thrive in scrappy, ambiguous environments and contribute to building processes.
Willingness and comfort to travel for industry events, approximately 25 days per year.

Nice To Haves

Experience with CPG advertisers, particularly Mid Market or emerging brands.

Responsibilities

Build and manage a pipeline of potential brand partners through automated sequences, personalized outreach, and cold calls.
Source leads and develop target account lists to identify high-yield revenue opportunities.
Respond to and qualify inbound leads from various sources.
Represent DoorDash at approximately 8–10 industry trade shows per year, converting booth traffic into meetings and appointments.
Coordinate with Mid Market Account Executives to identify priority accounts and execute strategies to engage them.
Help develop the sales technology stack and outreach messaging templates.
Share market feedback with Product teams to inform the development of DoorDash Ads.
Work toward ads and promotions revenue goals and qualitative OKRs.