Scientific Product Marketing Specialist
About The Position
Kyfora Bio is seeking a Scientific Product Marketing Specialist with a strong biological sciences foundation and life sciences marketing experience. This hands-on individual contributor will translate scientific concepts, product capabilities, and performance data into clear positioning and materials for scientific and biopharmaceutical audiences. The role works closely with scientific and commercial colleagues, manages multiple priorities, and independently advances marketing initiatives. It offers broad exposure to Kyfora Bio’s technologies, customers, markets, and product portfolio while contributing to business growth. The Specialist will create technical and digital content, plan product launches and go-to-market activities, conduct market and customer research, and develop campaigns that build awareness, generate qualified leads, and support product adoption. The position also supports product lifecycle marketing, marketing analytics, sales enablement, and scientific marketing activities for conferences, trade shows, and webinars. This is a full-time, onsite position in Horsham, Pennsylvania. Regular onsite collaboration with Kyfora Bio’s scientific and commercial teams is important. The posting lists travel as up to 25% in the job details and approximately 5% to 10% for conferences, trade shows, and other industry events in the location and travel section.
Requirements
- Bachelor’s degree in biology, biochemistry, molecular biology, cell biology, biotechnology, bioengineering, biomedical science, or a closely related biological sciences field.
- Three to five years of relevant professional experience in the biotechnology, biopharmaceutical, or life sciences industry, or equivalent experience demonstrating independent scientific marketing execution.
- At least two years of hands-on experience in product marketing, scientific marketing, technical marketing, or a closely related commercial marketing role within the life sciences industry.
- Familiarity with cell culture, molecular biology, transfection, nucleic acid delivery, drug delivery, or a closely related biological application.
- Experience creating scientific product positioning, customer-facing technical content, product-launch materials, digital content, campaigns, or sales enablement resources.
- Ability to critically interpret scientific literature, experimental data, and product performance results, and translate complex scientific concepts into clear, accurate, commercially relevant messages for technical customers and commercial audiences.
- Experience collaborating with scientific, commercial, and cross-functional teams to complete marketing projects and support product initiatives.
- Strong project-management and organizational skills, including the ability to drive multiple assignments, obtain needed input, and follow through in a fast-moving environment.
- Excellent written and verbal communication skills, with strong attention to scientific accuracy and detail.
- Proficiency with Microsoft Excel, PowerPoint, Word, and common digital marketing or content-development tools.
Nice To Haves
- Experience marketing products used in cell and gene therapy, transfection, lipid nanoparticle delivery, viral vector production, bioprocessing, or biopharmaceutical research.
- Experience with competitive intelligence, SEO, email marketing, LinkedIn campaigns, website analytics, CRM or marketing automation tools such as Salesforce, conferences, or webinars.
- Experience working in a smaller or growing organization where responsibilities cross traditional functional boundaries.
Responsibilities
- Translate scientific data, application results, and product performance information into customer-facing technical content, including application notes, white papers, scientific posters, technical presentations, product guides, competitive comparisons, training resources, FAQs, and sales enablement materials.
- Create content for social media, email campaigns, third-party marketing programs, webinars, conferences, and other external communications.
- Plan and execute product launches and go-to-market activities, including launch plans, differentiated messaging, promotional campaigns, internal communications, and sales enablement materials.
- Conduct competitive, market, and customer research, including analysis of competing technologies, scientific publications, and customer feedback, and translate findings into product positioning and differentiation materials.
- Develop and execute targeted scientific and digital marketing campaigns to increase product awareness, generate qualified leads, support customer acquisition, and accelerate product adoption; support product-page optimization, SEO, and email marketing.
- Monitor and report marketing effectiveness, including campaign engagement, qualified leads, website traffic, and conversion metrics, and recommend data-driven improvements.
- Collaborate with cross-functional teams to keep product specifications, approved pricing information, positioning, and customer-facing materials accurate, consistent, and current.
- Support product lifecycle marketing, including new product introductions, product updates, repositioning, and product discontinuation communications.
- Develop and coordinate scientific marketing initiatives for conferences, trade shows, and webinars, including technical content, promotional campaigns, lead-generation activities, post-event follow-up, and event logistics.
- Manage concurrent assignments, proactively obtain stakeholder information and decisions, and follow through to meet deadlines.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
