Scientific Associate Product Marketing Manager

Synthego•Redwood City, CA

8d•$80,000 - $105,000

About The Position

Synthego is seeking an associate product marketer to drive growth for existing solutions and its emerging product portfolio. This entry-level role works closely with the marketing team and product managers to develop, execute, and track content, marketing campaigns, and go-to-market strategies. The associate helps develop product positioning and messaging informed by product features, benefits, and customer needs, and supports product development projects by ensuring marketing campaigns are planned and executed on time. The role regularly involves writing content for campaigns and general product, application-area, and blog support. It also requires cross-functional collaboration with Sales, R&D, Product Management, and other groups. The position supports product marketing’s financial and strategic objectives, product launches and adoption, sales enablement, marketing performance measurement, and assigned live and tradeshow events. The role also uses AI-powered tools to support research, content development, and marketing workflow improvements.

Requirements

MA, MS, or PhD, or 5+ years of technical experience in life sciences.
Expertise in life sciences and a strong understanding of gene editing technology and molecular biology workflows.
Strong understanding of customer needs in drug discovery and development, life science research, and/or molecular diagnostics organizations.
Exposure to developing, running, and tracking marketing campaigns aligned with corporate goals.
Exposure to product positioning and developing messaging that resonates with target customers.
Good working knowledge of marketing data and the ability to translate results into actionable improvement plans.
Strong problem-solving ability and exceptional written and verbal communication skills.
Creativity in developing campaigns that drive business.
Fluency in Microsoft tools.

Nice To Haves

1+ years of experience in product marketing, product management, or technical support.
Hands-on experience using generative AI tools for research, content creation, competitive analysis, or workflow optimization, with the ability to critically evaluate outputs for accuracy and quality.
Knowledge of Google tools, HubSpot, Salesforce, and BioRender.

Responsibilities

Help achieve financial and strategic business objectives for product marketing.
Collaboratively develop marketing plans, content, and campaigns to drive business growth.
Support product managers on launches and go-to-market strategies, including product positioning and messaging, content development, use cases, customer segmentation, and personas.
Write web content, articles, and case studies to support marketing objectives, visibility, and engagement.
Support campaigns and product launches by implementing digital marketing campaigns, web pages, advertising, social media marketing, and event support, and by creating necessary solution assets.
Support Sales, Product Management, and Marketing with sales tools, training, and market expertise to help them position and sell products effectively.
Develop, track, and report marketing KPIs based on objectives and key results (OKRs).
Use AI-powered tools to streamline marketing workflows, support research and content development, and identify efficiency and effectiveness improvements.
Plan and coordinate live and tradeshow event activities as assigned.