Scientific Associate Product Marketing Manager

Synthego•Redwood City, CA

About The Position

Synthego is seeking an associate product marketer to drive growth for existing solutions and its emerging product portfolio. Working closely with the marketing team and product managers, this entry-level role contributes to the ideation, development, execution, and tracking of content, marketing campaigns, and go-to-market strategies. The position helps develop product positioning and messaging based on product features and benefits and customer needs, and supports product development projects by ensuring marketing campaigns are planned and executed on time. Regular content writing includes materials for campaigns, products, application areas, and blogs. The role works cross-functionally with Sales, R&D, Product Management, and other groups. The position supports product launches and market adoption through positioning and messaging, content development, use cases, customer segmentation, and personas. It also creates digital and sales materials, supports live and tradeshow events, and develops and reports marketing KPIs. The role uses AI-powered tools for research, content development, and workflow improvement, while critically evaluating outputs for accuracy and quality.

Requirements

MA, MS, or PhD, or 5+ years of technical experience in life sciences.
Expertise in life sciences and a strong understanding of gene editing technology and molecular biology workflows.
Strong understanding of customer needs in drug discovery and development, life science research, and/or molecular diagnostics organizations.
Exposure to developing, running, and tracking marketing campaigns aligned with corporate goals.
Exposure to product positioning and developing messaging that resonates with target customers.
Good working knowledge of marketing data and ability to translate results into actionable improvement plans.
Exceptional written and verbal communication skills.
Fluency in Microsoft tools.

Nice To Haves

1+ years of experience in product marketing, product management, or technical support.
Hands-on experience using generative AI tools for research, content creation, competitive analysis, or workflow optimization, with the ability to critically evaluate outputs for accuracy and quality.
Knowledge of Google tools, HubSpot, Salesforce, and BioRender.
Strong problem-solving ability and creativity to develop unique campaigns that drive business growth.

Responsibilities

Help achieve financial and strategic business objectives for product marketing.
Collaboratively develop marketing plans, content, and campaigns to drive business growth.
Support product managers on product launches and go-to-market strategies, including positioning and messaging, content development, use cases, customer segmentation, and personas.
Write web content, articles, and case studies to reinforce marketing objectives, visibility, and engagement.
Support campaigns and new product launches by implementing digital marketing campaigns, web pages, advertising, social media marketing, and event support, and creating assets for solutions.
Provide sales tools, training, and market expertise to Sales, Product Management, and Marketing so they can effectively position and sell products.
Develop, track, and report marketing KPIs based on objectives and key results (OKRs).
Use AI-powered tools to streamline marketing workflows, support research and content development, and identify opportunities to improve efficiency and effectiveness.
Plan and coordinate live and tradeshow event activities as assigned.