Salesforce Marketing Cloud (SFMC) Administrator & Solutions Engineer
About The Position
The Salesforce Marketing Cloud (SFMC) Administrator & Solutions Engineer owns the health of AEG Presents' marketing automation platform and designs and builds the technical solutions that power it. The role combines platform administration—including governance, data hygiene, and deliverability—with technical solution development using AMPscript, SQL, and APIs. It translates requirements from Personalization, CRM, and Analytics teams into scalable, well-documented solutions within SFMC. The role serves as a trusted advisor on the use of Salesforce Marketing Cloud across the broader marketing technology ecosystem to support fan engagement, revenue opportunities, and personalized experiences. It also supports technical projects, quality assurance, campaign testing, and integrations.
Requirements
- BA/BS degree in Marketing, Information Systems, Computer Science, or equivalent practical experience.
- 2–4 years of hands-on experience administering Salesforce Marketing Cloud, including Data Extensions, Automation Studio, Journey Builder, and Contact Builder.
- Experience with SFMC REST/SOAP APIs and SFTP-based data integrations.
- Deep understanding of Salesforce Marketing Cloud capabilities, including Journey Builder, Automation Studio, and Contact Builder.
- Proficiency in AMPscript and SQL, with working familiarity with Server-Side JavaScript (SSJS).
- Solid understanding of email deliverability best practices and data privacy regulations, including CAN-SPAM, CASL, and GDPR.
- Strong analytical and troubleshooting skills, with the ability to work across technical and non-technical teams.
Nice To Haves
- Experience integrating SFMC with Salesforce Sales/Service Cloud.
- Familiarity with live entertainment, ticketing, or hospitality marketing.
- Experience with GA4 or attribution/personalization platforms.
- Working knowledge of HTML/CSS for responsive email templates.
- Salesforce Administration Certification.
- Salesforce Marketing Cloud Email Specialist certification.
Responsibilities
- Administer Salesforce Marketing Cloud, including user access, business unit configuration, and security settings.
- Design and build SFMC technical solutions using AMPscript, SSJS, SQL, and APIs to meet requirements from Personalization, CRM, and Marketing stakeholders.
- Monitor platform health, email deliverability, and compliance with CAN-SPAM, CASL, and GDPR.
- Maintain and audit Data Extensions, Automations, and Journeys for accuracy, performance, and data hygiene.
- Build and maintain REST/SOAP API and SFTP automations connecting SFMC to Salesforce Sales/Service Cloud and other marketing technology systems.
- Troubleshoot technical issues across journeys, automations, and data flows, and document processes and configurations.
- Serve as a technical point of contact for SFMC projects.
- Support quality assurance and testing for new campaigns, features, and integrations.
Benefits
- Medical, dental, and vision insurance.
- Paid holidays, vacation, and sick time.
- Company-paid basic life insurance and voluntary life insurance.
- Parental leave.
- 401(k) plan with a current employer match of 3%.
- Flexible spending and health savings account options.
- Wellness offerings.
- Bonus eligibility under the current bonus plan requirements.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
