Sales Representative – Off Premise Spirits (Denver)

Breakthru Beverage Group•Denver, CO

10d•$40,000 - $70,000

About The Position

Breakthru Beverage Group is seeking a Sales Representative to cultivate and grow relationships with independent retail liquor accounts in the greater Denver metro area. The role maximizes sales of supplier brands through effective planning, selling execution, and communication, while achieving company and supplier objectives. This is a base-salary-plus-commission sales territory role. The representative must have reliable transportation, including a car for visiting customer locations. The position involves establishing daily account routes, identifying account opportunities, presenting products and promotions, maintaining product levels where legally permissible, training account staff on priority brands, managing account receivables, and supporting customers with product delivery or issue resolution when needed. The representative also works toward sales and merchandising objectives, monitors inventory, supports new account openings, participates in supplier sales activity, and handles beverage alcohol responsibly.

Requirements

Bachelor’s degree in a related field and/or equivalent training and work experience.
At least 2 years of sales experience.
Basic PC skills, including MS Office and other computer programs such as presentation software.
Verbal and written communication skills, diplomacy, discretion, and customer service skills.
Ability to multitask, work independently and/or as part of a team, pay attention to detail, and meet deadlines.
Analytical and reporting skills.
Sound judgment and problem-solving skills.
Ability to work in a fast-paced, high-volume team environment.
Must be at least 21 years of age.
Valid driver’s license.
Reliable transportation and proof of auto insurance.

Nice To Haves

Previous industry sales experience.
Prior spirits sales or brand ambassador experience.

Responsibilities

Call on accounts and cover daily routes using an established and efficient routing pattern.
Visit the account base to identify opportunities, complete required surveys, and ensure national account compliance where applicable.
Prepare and deliver professional sales presentations that balance company priorities with customer needs, including new products, placements, resets, lists, and promotions.
Maintain product levels in accounts by taking inventory and restocking shelves where legally permissible.
Educate account staff on priority brands through training seminars.
Manage customer account receivables by processing credits and returns promptly and communicating about aged receivables.
Service accounts by delivering products in extenuating circumstances, handling customer issues and complaints, and referring issues to management as appropriate.
Develop strategies to achieve sales and merchandising objectives using company pricing and product programming information and accurate historical account purchase information.
Monitor inventory and out-of-stock situations and alert management to possible demand fluctuations.
Achieve supplier brand distribution, volume, and activity goals set by management.
Maintain account standards and use current point-of-sale materials to maximize brand visibility.
Collect and deliver checks or other account remittances where legally permissible.
Collaborate with the Field Sales Manager to develop opening orders for new accounts.
Participate in supplier work, sales calls, and sales blitzes.
Conduct safe and responsible interactions with the public while responsibly handling beverage alcohol products.
Perform other duties as assigned by the supervisor.