Sales Representative - Off Premise Wine & Spirits (Lakewood / Golden)

Breakthru Beverage Group•Lakewood, CO

15h

About The Position

The Sales Representative cultivates and grows independent liquor store account relationships to maximize sales of supplier brands through effective planning, selling execution, and communication. The role covers Lakewood, Golden, Evergreen, and Conifer, Colorado, and focuses on achieving company and supplier objectives while providing excellent customer service in a fast-paced sales environment. The representative must have a car to travel to customer locations. The position combines account management, sales, merchandising, product education, and customer service. It includes calling on accounts along established daily routes, presenting products and promotions, maintaining product levels where legally permissible, and supporting account openings and supplier sales initiatives. The representative is also responsible for safe and responsible interactions with the public while handling beverage alcohol products. This is a full-time position with base salary plus commission. The stated total compensation package range is $40,000–$70,000, plus a $2,400 annual car allowance. The role is eligible for a bonus program and supplier incentives, with participation metrics determined annually. Eligible benefits include health care benefits, life insurance, time off benefits, and participation in the company’s 401(k) plan.

Requirements

Bachelor’s degree in a related field and/or equivalent training and work experience.
At least 2 years of sales experience.
Basic PC skills, including MS Office and other computer programs such as presentation software.
Results-oriented professionalism, verbal and written communication skills, diplomacy, discretion, and customer service skills.
Ability to multitask, work independently and/or as part of a team, pay attention to detail, and meet deadlines.
Analytical and reporting skills.
Sound judgment and problem-solving skills.
Ability to work in a fast-paced, high-volume team environment.
Must be at least 21 years old.
Valid driver’s license.
Reliable transportation and proof of auto insurance.
Ability to remain stationary at times, communicate, and operate a computer and telephones.
Ability to reach overhead, squat, and bend regularly.
Ability to carry and lift 45–65 pounds.

Responsibilities

Call on accounts and cover daily routes using an established, efficient routing pattern.
Visit and analyze the account base, identify opportunities, complete required surveys, and ensure national account compliance where applicable.
Prepare and deliver professional sales presentations that address company priorities and customer needs, including new products, well and back bar placements and resets, drink and wine lists, and promotions.
Maintain product levels in accounts by taking inventory and restocking shelves where legally permissible.
Educate account staff on priority brands through training seminars.
Manage customer account receivables by processing credits and returns promptly and communicating about aged receivables.
Service accounts by delivering products in extenuating circumstances, handling customer issues and complaints, and referring issues to management as appropriate.
Achieve sales and merchandising objectives.
Plan how to achieve objectives by understanding monthly company pricing and product programming information and maintaining accurate historical account purchase information.
Monitor inventory and out-of-stock situations, work with management on inventory levels, and alert management to possible demand fluctuations.
Meet performance standards by achieving supplier-brand distribution, volume, and activity goals set by management.
Maintain account standards and use effective, current point-of-sale materials to maximize brand visibility where appropriate.
Collect and deliver checks or other remittances from accounts where legally permissible.
Support new account openings by developing opening orders in collaboration with the Field Sales Manager.
Participate in supplier work, including sales calls and sales blitzes.
Conduct safe and responsible interactions with the public while responsibly handling beverage alcohol products.
Perform other duties as assigned by the jobholder’s supervisor.