Sales Representative

Lithia & Driveway•Dallas, TX

About The Position

The Sales Representative welcomes customers, presents vehicle products, provides demonstration rides, and develops new business. The role includes gathering and accurately recording customer information in the CRM, following up with prospective and current customers, scheduling appointments, supporting customers through the write-up process, and maintaining knowledge of products, pricing, and manufacturer promotions. The representative participates in daily sales and training meetings, practices sales skills, maintains the vehicle lot and showroom, delivers sold vehicles, and introduces customers to the Service department. Required state licensing must be obtained where applicable. The position also includes mentoring an assigned salesperson for 60 days. This involves daily training on the dealership sales process, role-play, product demonstrations, and product quizzes; helping the trainee with customer contact and appointments through the CRM work plan; communicating with the program coordinator; submitting monthly meeting and activity information; attending mentor training as needed; and helping the trainee meet performance expectations.

Requirements

  • Strong attention to detail.
  • A sense of urgency.
  • Excellent communication skills.
  • Ability to type efficiently and enter accurate information into a tracking system.
  • Ability to solve basic mathematical calculations.
  • Basic computer skills.
  • Acceptable driving record.
  • Valid driver's license in the state of residence.

Responsibilities

  • Greet customers promptly, courteously, and professionally.
  • Provide professional product presentations and accompany customers on vehicle demonstration rides.
  • Continuously develop and prospect new business.
  • Collect customer contact and interest information and enter it accurately into the CRM.
  • Use the Salesperson Daily Work Plan to follow up with prospective customers and maintain relationships with current customers.
  • Schedule customer appointments daily.
  • Assist customers during the write-up process and help ensure it is non-confrontational.
  • Maintain knowledge of product information, current sales pricing, and manufacturer promotions.
  • Attend and actively participate in daily sales and training meetings.
  • Practice customer service and interaction, product presentation, product knowledge, and phone communication skills daily.
  • Maintain the appearance and cleanliness of the vehicle lot and showroom.
  • Present and deliver sold vehicles according to the delivery process and provide a satisfying customer experience.
  • Introduce customers to the Service department after a sale, following the Sales 2 Service process.
  • Obtain applicable licensing required by state law and follow the state's written policy.
  • Train an assigned salesperson daily for 60 days on the store's sales process, role-play, product demonstrations, and product quizzes.
  • Assist the trainee with daily customer contact, sales appointments, and follow-up on sold and unsold customers using the CRM work plan.
  • Communicate regularly with the program coordinator and submit monthly meeting and activity information.
  • Attend mentor trainings as necessary.
  • Help the trainee meet the performance expectations in their job description.
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