Sales Representative - Off Premise

Breakthru Beverage Group•Marinette, WI

About The Position

The Sales Representative cultivates and grows off-premise account relationships in an assigned location to maximize sales of supplier brands through planning, selling execution, and communication. The role focuses on achieving company and supplier objectives while delivering strong customer service in a fast-paced sales environment. The representative travels to customer locations using reliable transportation and a personal vehicle. Responsibilities include managing daily account routes, evaluating accounts for sales opportunities, delivering sales presentations, maintaining product levels where legally permitted, training account staff on priority brands, and supporting customer service and receivables. The representative also works toward sales and merchandising goals through account planning, inventory awareness, brand visibility, payment collection where legally permissible, support for new account openings, and participation in supplier sales activities. The position involves safe and responsible interactions with the public and responsible handling of beverage alcohol products.

Requirements

  • Bachelor’s degree in a related field and/or equivalent training and work experience.
  • At least 2 years of sales experience.
  • Basic PC skills, including MS Office and other computer programs such as presentation software.
  • Verbal and written communication skills, diplomacy, discretion, and customer service skills.
  • Ability to multitask, work independently and/or as part of a team, pay attention to detail, and meet deadlines.
  • Analytical and reporting skills.
  • Sound judgment and problem-solving skills.
  • Ability to work in a fast-paced, high-volume team environment.
  • Must be at least 21 years of age.
  • Valid driver’s license.
  • Reliable transportation and proof of auto insurance.

Responsibilities

  • Call on accounts and cover daily routes using an established, efficient routing pattern.
  • Visit and analyze accounts to identify opportunities, complete required surveys, and ensure national account compliance where applicable.
  • Prepare and deliver professional sales presentations that balance company priorities and customer needs, including presentations on new products, placements and resets, drink and wine lists, and promotions.
  • Maintain product levels by taking inventory and restocking shelves where legally permissible.
  • Educate account staff on priority brands through training seminars.
  • Manage account receivables by processing credits and returns promptly and communicating with accounts about aged receivables.
  • Service accounts by delivering products in extenuating circumstances, handling customer issues and complaints, and referring issues to management as appropriate.
  • Plan how to achieve sales objectives by understanding monthly pricing and product programming information and maintaining accurate historical account purchase information.
  • Monitor inventory levels and out-of-stock situations and alert management to potential demand fluctuations.
  • Achieve supplier brand distribution, volume, and activity goals set by management.
  • Maintain account standards and maximize brand visibility using appropriate point-of-sale materials.
  • Collect and deliver checks or other remittances from accounts where legally permissible.
  • Develop opening orders for new accounts in collaboration with the Field Sales Manager.
  • Participate in supplier work, sales calls, and sales blitzes.
  • Conduct safe and responsible interactions with the public while responsibly handling beverage alcohol products.
  • Perform other duties assigned by the supervisor.
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