Off Premise Manager

Uinta Brewing•Salt Lake City, UT

About The Position

Uinta Brewing is seeking an Off-Premise Manager to lead growth and execution across the off-premise retail channel. The role owns relationships and strategy for key chain and independent accounts and partners with wholesalers to improve distribution, assortment, shelf position, displays, pricing, and retail execution. The manager is expected to understand customers’ businesses, identify opportunities, develop account strategies, and turn those strategies into measurable store-level results. The position manages Uinta’s Utah off-premise accounts, including key chains and independent retailers, and supports additional accounts and national chain initiatives. It develops customer-specific strategies, seasonal selling agendas, distribution and merchandising plans, and opportunities for innovation and digital-shelf growth. The manager also leads wholesaler execution through shared priorities, market rides, inspection, goals, and measurements; manages core-item price-to-consumer strategy; conducts competitive price surveys; and provides buyers with useful market and category insights. Success is measured through distribution, new-item authorizations, displays and secondary placements, shelf position and assortment, pricing execution, wholesaler follow-through, account volume and revenue growth, buyer relationships, and seasonal-program execution. The role offers ownership of Uinta’s retail presence and wholesaler partnerships in its home market.

Requirements

At least 3 years of sales, key account, distributor, or retail experience.
Experience working with chain retailers, distributors, or both.
Understanding of off-premise retail fundamentals, including distribution, assortment, shelf placement, displays, pricing, promotions, and merchandising.
Experience presenting and selling to buyers or other retail decision makers.
Strong analytical skills and ability to translate sales and market data into action.
Comfort spending significant time in the market visiting customers and retail locations.
Strong planning, organization, follow-through, and communication skills.
Commercial mindset and ability to identify growth opportunities.
Ability to build genuine relationships with buyers and distributor salespeople while holding partners accountable.
Ability to balance strategy with hands-on store-level execution and follow opportunities through to completion.

Nice To Haves

Experience in beer, beverage alcohol, CPG, convenience, grocery, or a related category.
Curiosity about retailers, shoppers, competitors, and the beer category.

Responsibilities

Manage and develop Uinta’s relationships with Utah off-premise chain and independent customers.
Serve as the primary Uinta contact for key accounts, including Smith’s, AFS, Harmons, DABS, Maverik, 7-Eleven, and Holiday Oil; support additional accounts such as Whole Foods, Trader Joe’s, Walmart, and Target, as well as national chain initiatives.
Build long-term relationships with buyers and other key decision makers, establish call frequency and account-development plans, and identify ways to deliver value to retail partners.
Develop account strategies for priority chains, including business assessments, buyer and customer profiles, SWOT analyses, target assortments, growth opportunities, distribution, shelf placement, pricing, displays, and merchandising.
Develop seasonal selling agendas and prepare accounts for key beer-selling periods.
Identify opportunities for innovation, new-item authorizations, assortment expansion, and additional points of distribution.
Assess retailer shopper demographics and determine how Uinta brands and packages fit each customer’s consumer base.
Identify ways to improve Uinta’s presence on retailers’ digital shelves, including online ordering, virtual carts, and curbside pickup.
Drive distribution of Uinta’s core 6-pack and 12-pack portfolio and develop targeted single-serve distribution.
Evaluate shelf placement and develop plans to improve Uinta’s position within retailers.
Identify opportunities for incremental displays, cold-box placement, point-of-sale materials, and seasonal signage; set objectives for Uinta’s position within each retailer’s beer category.
Work with wholesaler leadership and sales teams to translate account strategies into clear execution priorities.
Develop a monthly off-premise execution agenda with specific, measurable objectives for wholesaler sales representatives.
Conduct regular market rides with off-premise sales representatives; inspect execution and identify distribution, display, pricing, assortment, and merchandising opportunities.
Develop account-specific programs and incentives where appropriate, and establish joint goals, measurements, and success criteria with wholesaler and retail partners.
Manage price-to-consumer strategy and execution on core Uinta items; conduct monthly competitive price surveys across priority retailers.
Monitor competitor pricing, assortment, promotions, displays, and merchandising, and turn market information into actionable sales-strategy recommendations.
Build trust with retail buyers by sharing market and category insights on craft beer trends, consumer behavior, packaging, pricing, competition, and emerging opportunities.
Understand buyer objectives and identify ways Uinta can help customers grow their overall business.
Represent the Uinta brand professionally with customers, wholesaler partners, and the broader retail community.