Off Premise Specialist

Constellation Brands•Dallas, TX

About The Position

The Off Premise Specialist supports the distributor’s off-premise sales component of the market plan in an assigned geographic area aligned with one or more Constellation Brands Beer Division top off-premise accounts in a priority DMA. The role drives off-premise sales through business planning, retail execution, customer relationship management, and budget management. It serves as a high-level advisor to select Key Account Managers, National Sales Managers, and Market Development Managers on off-premise sales matters. The position manages account relationships and sales growth, inspects retail execution, contributes to sales and promotional planning, reviews pricing programs, coordinates marketing activity, and develops and executes new product and packaging rollout plans. The role is based in Austin, Texas, and requires at least 20% travel, including driving and travel by plane or train as needed.

Requirements

Bachelor’s degree or equivalent job experience; ideally with an emphasis in Sales and Marketing.
Two years of professional experience and/or familiarity with consumer packaged goods (CPG) or beverage industries is preferred; retail sales experience is not required.
Working knowledge of the promotional marketing process.
Proven ability to build good relationships with customers and internal associates.
Ability to take initiative to gather and use customer feedback to identify needs and opportunities.
Computer literacy and ability to use Microsoft Word, Excel, and PowerPoint.
Availability to travel at least 20% of working time, including up to five hours of driving time.
Ability to stand, walk, and sit; move up to 55 pounds; use hands to handle or feel; reach with hands and arms; climb or balance on stairs or ladders; stoop, kneel, crouch, or crawl; and talk and hear.
Close vision, distant vision, ability to adjust focus, and peripheral vision.
Ability to stand for extended periods and to sit and/or stand for long periods and work on a computer for extended periods.
Valid driver’s license and ability to drive a car and travel by plane or train as needed.
Must be at least 21 years of age.

Nice To Haves

Demonstrated diligence and ability to follow through on commitments to internal and external stakeholders.
Strong oral, written, and interpersonal communication skills.
Ability to achieve performance goals with minimal direction.
Strong math skills, including understanding wholesaler margin, retailer cost-of-goods calculations, and market discount structures.
Bilingual.

Responsibilities

Sell new and expanded distribution to off-premise accounts.
Build and maintain strong relationships with owners and managers of top off-premise accounts in the assigned area.
Support training and development initiatives for the wholesaler off-premise team and key off-premise accounts.
Prioritize existing accounts and deploy off-premise resources, including materials and budgets, to achieve CBBD market goals.
Identify market-specific business development opportunities.
Visit and review accounts for compliance with CBBD retail execution standards.
Identify and communicate execution issues to Market Development Managers and/or Key and National Sales Managers, and ensure follow-up and resolution.
Advise the area Key Account Manager and/or Market Development Manager on off-premise sales planning.
Assist Market Development Managers in developing the off-premise components of annual business plans, including sales, distribution, and promotional efforts.
Determine programming and promotional plans and spending needed to drive sales and achieve plan.
Evaluate results against plan regularly, identify sales deficiencies, and develop corrective programming.
Conduct surveys in conjunction with key CBBD promotional windows.
Review, evaluate, and suggest pricing programs to maintain CBBD competitiveness in the marketplace.
Organize and coordinate promotional activity in the assigned area.
Use available marketing resources to maximize sales and achieve plan.
Develop and execute new product and packaging rollout plans for the assigned off-premise area.
Work with the sales team to develop plans identifying target package and brand opportunities, target accounts, and required resource allocation.
Proactively identify challenges facing new product introductions in the assigned area.
Perform additional duties and responsibilities as required.