Sales Representative - Off Premise - Richmond, VA

Breakthru Beverage Group•Richmond, VA

About The Position

Breakthru Beverage Group is seeking a Sales Representative to cultivate and grow off-premise account relationships in Richmond, Virginia. The role focuses on maximizing supplier-brand sales through effective planning, sales execution, and communication, while achieving company and supplier objectives. The representative builds customer relationships, presents products and promotions, supports account operations, and works toward distribution, volume, and activity goals. The position requires travel to customer locations using reliable transportation and a personal vehicle, as well as safe and responsible handling of beverage alcohol products. The role is full-time and offers a base salary of $55,000, an annual car allowance of $3,800, and eligibility to participate in a bonus program. The position is also eligible for health care benefits, life insurance, time-off benefits, and the company’s 401(k) plan. Any offered salary is determined by internal equity and ranges, market data, the applicant’s skills, and relevant experience.

Requirements

Bachelor’s degree in a related field and/or equivalent training and work experience.
At least 2 years of sales experience.
Basic PC skills, including MS Office and other computer programs such as presentation software.
Verbal and written communication skills, diplomacy, discretion, and customer service skills.
Ability to multitask, work independently and/or as part of a team, pay attention to detail, and meet deadlines.
Analytical and reporting skills.
Sound judgment and problem-solving skills.
Ability to work in a fast-paced, high-volume team environment.
Must be at least 21 years of age.
Valid driver’s license.
Reliable transportation and proof of auto insurance.
Ability to remain stationary at times, communicate, and operate a computer and telephone.
Ability to reach overhead, squat, and bend regularly.
Ability to carry and lift 45–65 pounds.

Responsibilities

Call on accounts and cover daily routes using an established and efficient routing pattern.
Visit accounts to identify opportunities, complete required surveys, and ensure national account compliance where applicable.
Prepare and deliver sales presentations that balance company priorities and customer needs, including presentations on new products, placements, resets, drink and wine lists, and promotions.
Maintain product levels in accounts by taking inventory and restocking shelves where legally permissible.
Educate account staff on priority brands through training seminars.
Manage customer account receivables by processing credits and returns promptly and communicating about aged receivables.
Service accounts by delivering products in extenuating circumstances, handling customer issues and complaints, and referring issues to management as appropriate.
Plan how to achieve objectives by understanding monthly pricing and product-programming information and maintaining accurate historical account purchase information.
Monitor inventory levels and out-of-stock situations, and alert management to possible demand fluctuations.
Achieve supplier-brand distribution, volume, and activity goals set by management.
Maintain account standards and maximize brand visibility using current point-of-sale materials where appropriate.
Collect and deliver checks or other remittances from accounts where legally permissible.
Support new account openings by developing opening orders in collaboration with the Field Sales Manager.
Participate in supplier work, including sales calls and sales blitzes.
Conduct safe and responsible interactions with the public while responsibly handling beverage alcohol products.
Perform other duties as assigned by the supervisor.