Sales Representative Food Service (PCNY - Bronx)

The Honickman Companies•The Bronx, NY

About The Position

The New Business Food Service Sales Representative is responsible for driving sales growth in the food service sector within the PCNY region. The role focuses on acquiring new accounts, expanding relationships with key customers, and executing sales and service strategies. The representative uses selling skills, cold-calling tactics, and data-driven decision-making to increase market penetration and achieve assigned business targets. The position involves growing and developing existing clients while generating new business through identifying and implementing sales strategies. The Honickman Companies are independent beverage employers, distributing brands including Pepsi-Cola, Starbucks, Lipton Teas, Gatorade, and Evian across the five boroughs, Long Island, Westchester County, and Pennsauken, New Jersey. The role calls for a passionate, self-motivated, detail-oriented team player committed to customer success.

Requirements

At least 5 years of proven sales experience, preferably in a fact-based selling environment.
Bachelor’s degree in business, marketing, or a related field, or equivalent work experience.
Ability and willingness to lift up to 40 pounds periodically.
Effective communication with internal and external stakeholders.
Ability to develop and maintain partnerships that drive business growth.
Goal-driven focus on achieving sales targets and business objectives.
Ability to hold internal and external partners accountable to contractual and operational expectations.
Commitment to fostering an inclusive and respectful work environment.
Willingness to collaborate with a team to achieve shared goals.
Openness to feedback, accountability, and adapting strategies as needed.
Basic knowledge of beverage and fountain equipment and ability to communicate key details to customers.

Nice To Haves

Experience in the food service or consumer packaged goods industry.

Responsibilities

Identify, prospect, and secure new food service accounts through cold-calling, networking, and lead generation.
Develop and maintain strategic customer partnerships, providing superior service and execution.
Use VIP data analytics and Data Essentials market insights to identify opportunities and optimize sales strategies.
Coordinate and oversee placement and installation of new equipment, including conducting site surveys.
Manage and grow a portfolio of key accounts within the territory, adjusting as business needs require.
Ensure customers receive timely support for service issues, troubleshooting, and program compliance.
Convert potential new accounts into prestige marketing signage and activate the food service playbook.
Use marketing resources to bundle food options with the beverage portfolio.
Conduct at least 40 customer follow-up calls per week to support upselling, service improvements, and customer engagement.
Achieve the annual target for new food service business.