District Sales Lead (PCNY - Bronx)

The Honickman Companies•The Bronx, NY

About The Position

The District Sales Lead (DSL) supports sales distribution for an assigned area, working with independent distributors and/or company territories to meet trade performance, execution standards, sales initiative priorities, and distribution goals. The role leads sales representatives where applicable and drives marketplace execution, customer service, customer relationships, and business results. The DSL develops existing customers and generates new business by identifying and executing sales strategies. Potential annual earnings range from $58,700 to $86,900.

Requirements

  • Bachelor’s degree, preferably in Sales, Marketing, or Business.
  • Valid driver’s license and satisfactory driving record.
  • Strong leadership, training, and coaching skills.
  • Process improvement and problem-solving skills.
  • In-depth knowledge of sales and marketing techniques and financial principles.
  • Effective professional written and oral communication skills.
  • Strong computer skills, including Microsoft Excel and Word.
  • High sense of urgency; proactive, competitive, outgoing, and flexible.

Nice To Haves

  • Minimum of 3 years of industry sales experience preferred.
  • Extensive knowledge and understanding of the trade and retail landscape within the beverage or food industry.

Responsibilities

  • Achieve period topline sales plan objectives and assigned location goals in partnership with independent distributors, where applicable.
  • Maintain display standards across all lines of business and achieve targeted innovation and distribution goals for national and company brands.
  • Execute priority display initiatives and promotional materials, including shippers and racks, and sell permanent, temporary, and promotional displays.
  • Upsell existing accounts and obtain new account distribution by communicating product and portfolio benefits.
  • Sell established cold-drink bottle and can programs, fountain programs, cups, and CO2 to maximize space, brand distribution, and incremental income.
  • Direct and contribute to store resets to maintain display standards and plan-o-gram integrity; solicit marketing equipment placement and cooler resets.
  • Sell in, survey, and execute local and national FTN equipment opportunities in the assigned territory against monthly and yearly targets.
  • Monitor promotional activity and execution across channels; review Banner account CDA compliance quarterly.
  • Inspect the marketplace and conduct periodic audits of prestige accounts to ensure brand and equipment standards are met.
  • Communicate daily with PSRs, where applicable, about promotional activity, period priorities, and marketplace opportunities; coach and lead PSRs on goals and development.
  • Coordinate distributor route surveys and conduct Distributor Business Reviews with the GM and ASM, where applicable.
  • Complete weekly store audits and PSR route rides, and use iDig reporting daily to identify ways to increase sales and distribution.
  • Complete weekly reports on account sales call goals.
  • Collect delinquent monies owed, including vending and product bills.
  • Perform other duties as required.
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