Sales Operations & National Account Coordinator

Lamar Advertising Company•Colorado Springs, CO
•$24 - $29•Onsite

About The Position

The Sales Operations & National Account Coordinator supports national sales coordination and pre-contract strategy, develops client proposals, and oversees campaign execution and lifecycle reporting. The role manages national sales requests and assigned accounts, coordinates with internal teams and external agencies, and tracks campaigns from initial request through proposals, contracts, proof of performance, and final reporting. It also supports sales reporting, forecasting, CRM accuracy, and process improvement. Designed as a career-development pathway, the position provides exposure to Lamar products, client strategy, and sales operations, with opportunities to develop toward an Account Executive role.

Requirements

  • High school diploma or equivalent.
  • Current and valid driver's license.
  • Demonstrated professional experience requiring organization, communication, customer service, project coordination, sales support, or similar responsibilities.
  • Strong organizational and project-management skills with exceptional attention to detail.
  • Ability to manage multiple priorities, projects, and deadlines simultaneously.
  • Strong written and verbal communication skills.
  • Ability to prepare professional proposals, presentations, reports, and business correspondence.
  • Strong analytical and critical-thinking skills, including the ability to interpret business information and develop recommendations.
  • Ability to understand client objectives and assist in developing strategic advertising solutions.
  • Strong interpersonal skills and ability to collaborate across departments and organizational levels.
  • Demonstrated initiative, curiosity, accountability, and willingness to learn.
  • Ability to work independently while maintaining strong communication with the Sales Manager and Sales Team.
  • Ability to exercise appropriate judgment when coordinating revenue-impacting opportunities and customer needs.
  • Proficiency in Microsoft Office, Google Workspace, and CRM platforms, and ability to learn Lamar-specific sales technology.
  • Ability to become proficient in Lamar products, inventory, pricing, production processes, contracts, and sales tools.
  • Ability and desire to develop client-facing, presentation, relationship-building, and sales skills.

Nice To Haves

  • Bachelor's degree in business, marketing, communications, sales, or a related field.
  • 1–3 years of experience in sales support, advertising, marketing, project management, account coordination, customer service, business operations, or a related field.
  • Experience preparing proposals, presentations, contracts, reports, or other business materials.
  • CRM or sales-technology experience.
  • Experience working in a deadline-driven, client-facing environment.
  • Demonstrated interest or experience in sales, business development, marketing, or advertising.

Responsibilities

  • Serve as the primary coordinator for National Sales requests, including MOBLI, agency, and out-of-market requests.
  • Coordinate communication and deliverables with National Sales, Multi-Market Coordinators, agencies, internal sales representatives, and other Lamar markets.
  • Manage campaign lifecycles from initial request through proposals, contracts, proof of performance, and final reporting.
  • Evaluate RFPs and gather pricing, inventory, audience, and market data to build proposal packages.
  • Monitor national and assigned house accounts for renewal, retention, and upsell opportunities.
  • Partner with the Sales Manager and Account Executives to build strategic client proposals and presentation materials.
  • Develop business analysis plans and campaign strategies for higher-revenue opportunities, considering client needs, campaign objectives, product mix, and investment levels.
  • Research prospective clients, industries, and market conditions to align client goals with billboard, digital, and transit inventory.
  • Coordinate pricing and inventory inputs with Charting, Real Estate, and Operations.
  • Prepare post-approval contracts, campaign documentation, and pipeline tracking updates.
  • Oversee execution for assigned accounts, tracking artwork, production, posting, and digital deployment deadlines.
  • Coordinate with Sales, Charting, Creative, Operations, and Billing to ensure contract compliance.
  • Deliver proof of performance, completion reports, and client performance deliverables.
  • Assist the Sales Manager with weekly and monthly reporting, pacing, forecasting, and revenue opportunity analysis.
  • Maintain CRM accuracy for assigned accounts and opportunities.
  • Identify workflow inefficiencies and help improve sales support tools and processes.
  • Build product, pricing, and inventory knowledge across media lines; participate in client meetings, market rides, and sales training.
  • Develop presentation and client-facing skills to support potential advancement into an Account Executive role.

Benefits

  • 120 hours of paid time off (PTO), increasing with tenure.
  • 12 paid company holidays, including President's Day and Juneteenth.
  • Comprehensive 90-day training program.
  • Career advancement opportunities.
  • Ongoing professional development and internal leadership programs.
  • Multiple medical plan options and health savings account.
  • Hospital, Critical Illness, and Accident coverage.
  • Short- and long-term disability coverage.
  • Paid parental leave.
  • Employee Stock Purchase Plan.
  • 401(k) plan with company match.
  • Up to $1,200 in employer-paid HSA contributions and cash rewards for engaging in the wellness program.
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