Sales Marketing Manager LLH

Riverside Hospital • Newport News, VA

2d

About The Position

The Marketing Manager works under the supervision of the Director of Marketing and the Lifelong Health Director of Sales. The position is responsible for marketing independent living and assisted living services, coordinating events, providing tours, marketing services in local communities, and working with prospective residents and/or families to support a smooth transition onto the community campus.

The role coordinates prospect meetings, tours, admissions paperwork, health assessments, and related communications. It also supports move-in readiness, maintains prospect and admissions records in a CRM, processes deposits and refunds, tracks sales activity, and helps meet occupancy goals for independent living, assisted living, and memory support.

Requirements

• Sales experience is required.
• A valid driver's license is required.
• Drives a personal vehicle for Riverside Health System business 25% or more of the time to perform essential job functions.

Nice To Haves

• Bachelor's degree preferred.
• Supervisory experience preferred.
• CRM experience preferred.
• Project/process management experience preferred.

Responsibilities

• Work with maintenance and housekeeping to ensure apartments and/or rooms are move-in ready and work orders are completed.
• Coordinate preparation, promotion, and execution of campus and outreach events.
• Represent the facility professionally and knowledgeably at community outreach events.
• Schedule health assessments with nursing staff and contact physicians to obtain paperwork for final approval.
• Maintain contact with financial advisors, lawyers, physicians, and extended family regarding a depositor's move.
• Coordinate scheduling of prospect meetings, tours, and related communications.
• Coordinate timely review and approval of required admissions paperwork between prospective independent living and assisted living residents and relevant departments, including resident services and nursing; maintain a database to track essential paperwork.
• Meet with prospective residents to determine initial needs, communicate information about the community, and guide prospects and other visitors on walking tours as needed.
• Make recommendations for care level.
• Market to the local community to help meet occupancy goals for independent living, assisted living, and memory support.
• Process deposits and refunds and prepare associated correspondence.
• Track leads and record activity in the current CRM; maintain accurate records for each prospect.
• Generate weekly and monthly sales and occupancy reports.
• Refer leads the community cannot accommodate to other Riverside services.
• Maintain an updated comparative analysis of local-area retirement communities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed