Marketing Coordinator LLH

Riverside Health System•Williamsburg, VA
•$20 - $26

About The Position

Works under the supervision of the Director of Marketing, providing receptionist, clerical, and administrative support to the marketing department, as well as community outreach and event planning and coordination. The role engages prospects at networking events and encourages them to meet with a sales advisor. Duties include answering phones, providing customer service, scheduling customer appointments and team meetings, and planning and coordinating marketing events. The position may involve occasional public speaking and requires practical problem-solving, effective communication with people from varied backgrounds, organization, and self-motivation. The coordinator uses Microsoft Office and other office and presentation software, learns new platforms quickly, and helps improve the use and reporting of CRM software. The role also works with the marketing team on process-improvement initiatives to meet occupancy goals.

Requirements

  • At least 1 year of customer care/support or marketing/sales experience.
  • Valid driver's license.
  • Drives a personal vehicle for Riverside Health System business 25% or more of the time to perform essential job functions.
  • Proficiency with Microsoft Office and other office and presentation software.
  • Ability to learn new platforms quickly and become proficient with customer relationship management (CRM) software.
  • Strong organization, self-motivation, effective communication, and problem-solving skills.

Nice To Haves

  • Bachelor’s degree in marketing, communication, or a related field (preferred).

Responsibilities

  • Serve as the facility or department’s first point of contact for customers; respond promptly to calls, answer questions, and route inquiries to team members as needed.
  • Guide reserved clients through the moving process and complete paperwork with clients as needed.
  • Maintain department files, enter all new leads into CRM software, maintain waitlist and reservation hard-copy files, and document customer calls, appointments, email, and mail correspondence in the CRM.
  • Plan prospecting events with the marketing team and coordinate the services needed to implement them.
  • Coordinate group meetings with stakeholders and communicate event and meeting details to other departments.
  • Complete required marketing reports, including daily resident, board, maintenance renovation, and competitive market analysis reports.
  • Generate letters and mailings for prospects and Advantage Club members.
  • Update social media platforms with lifestyle content from Warwick Forest to generate leads and encourage engagement.
  • Maintain marketing supply inventory by checking stock, anticipating supply needs, evaluating products, ordering and expediting supplies, and verifying receipt.
  • Attend external marketing events, trade shows, and other venues to educate the public about Warwick Forest and encourage prospects to visit and meet with an advisor.
  • Manage appointments and meetings for the marketing team, prioritizing the schedule with a strong focus on customers.
  • Work with the marketing team to advance process-improvement initiatives and improve CRM utilization and reporting in support of occupancy goals.
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