Sales Manager, SMB - Base44

Wix•Salt Lake City, UT

3d•Remote

About The Position

Base44 is building its go-to-market team for an AI-powered software development platform recently acquired by Wix. The Sales Manager leads a high-velocity team of Account Executives serving small and mid-sized businesses. This is a front-line, coach-first leadership role in an entrepreneurial environment, working closely with Base44 leadership to develop the sales playbook and translate technical innovation into customer business value. The role involves developing the foundational SMB sales motion, including messaging, outreach strategies, and customer segmentation, while supporting future scale. The Sales Manager also partners with Account Management, influences product roadmap and positioning through market feedback, and brings AI into the team’s selling and coaching practices. Candidates should be located in or near Salt Lake City, Utah, or San Diego, California. The listing also identifies the city as US Remote.

Requirements

At least 6 years of B2B sales experience in a technology company, including at least 2 years directly managing quota-carrying Account Executives, with a record of team quota attainment and improved win rates.
A strong personal record of exceeding quota in SMB environments with shorter sales cycles and high-volume deal flow.
Demonstrated coaching ability, including breaking down deals, giving direct feedback, and improving representative performance.
Strong problem-solving skills, creative and independent thinking, and an example of solving a significant company problem.
Hands-on use of AI with a sales team, with concrete examples of how it changed the team’s selling or operations.
High emotional intelligence, including the ability to build trust, give candid feedback with care, and lead through ambiguity and change.
Strong analytical skills, including interpreting data and translating insights into action.
Experience with product-led growth or land-and-expand sales motions, leveraging individual contributors to drive organizational adoption.
Familiarity with AI, machine learning, or developer-centric SaaS, and comfort discussing technical workflows with stakeholders.
Self-motivated and goal-oriented, with comfort operating amid ambiguity in a startup-within-a-large-company environment.
Located in or near Salt Lake City, Utah, or San Diego, California.

Responsibilities

Lead, coach, and grow a team of SMB Account Executives, including hiring, onboarding, and ramping new representatives.
Run a coaching-first operating cadence, including weekly one-on-ones, call coaching, deal reviews, pipeline reviews, and quarterly business reviews.
Coach representatives to balance outbound activity with inbound and product-led opportunities so pipeline creation is not inbound-only.
Coach representatives on discovery and tailored demonstrations that connect Base44 to customers’ workflows and business problems.
Help representatives manage the buying process by aligning decision-makers, working through technical and legal questions, and owning commercial terms through close.
Stay close to key deals and act as a player-coach when doing so can improve the outcome.
Partner with Account Management on customer handoffs and expansion.
Shape the foundational SMB sales motion, including messaging, outreach strategies, and customer segmentation.
Accurately forecast, manage pipeline coverage, and maintain CRM best practices across the team.
Analyze pipeline and performance data to identify patterns, diagnose results, and determine appropriate changes.
Bring AI into team workflows, including preparation, outreach, call review, and coaching, and share effective practices across the organization.
Act as a feedback link between the market and product team to influence roadmap and positioning.