Sales Manager, Mid-Market - Base44

Wix•Salt Lake City, UT

2d•Remote

About The Position

Base44, an AI-powered software development platform recently acquired by Wix, is building its go-to-market team. The Sales Manager, Mid-Market will lead the Mid-Market sales team, shape its sales strategy, drive pipeline, and help close strategic deals as the product enters the market. This is a remote position based in the United States; candidates should be located in or near Salt Lake City, Utah, or San Diego, California. The role includes leading, coaching, and growing Mid-Market Account Executives; establishing a coaching-first operating cadence; coaching representatives through the full sales cycle; and supporting important deals as a player-coach. The manager will develop the foundational Mid-Market sales motion, oversee forecasting and pipeline management, use performance data to guide decisions, incorporate AI into team workflows, and collaborate with product, marketing, and leadership. The position also serves as a feedback channel between the market and product team to inform roadmap and positioning. Base44’s AI platform turns plain language into working custom software. As part of Wix, the company combines the backing of a global leader with a fast-moving, startup-style environment focused on simple solutions to difficult problems.

Requirements

8+ years of B2B sales experience in a technology company, including 3+ years directly managing quota-carrying Account Executives.
A track record of team quota attainment and improved win rates.
A strong personal track record of exceeding quota and closing complex deals.
Demonstrated coaching ability, including breaking down deals, giving direct feedback, and improving representative performance.
Strong problem-solving skills, creative and independent thinking, and an example of solving a significant company problem.
Hands-on use of AI with a team, with concrete examples of how it changed team selling or operations.
High emotional intelligence, including building trust, giving candid feedback with care, and leading through ambiguity and change.
Strong analytical skills, including interpreting data and turning insights into action.
Experience with bottom-up sales motions that leverage individual contributors to expand adoption within an organization.
Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment.
Located in or near Salt Lake City, Utah, or San Diego, California.

Nice To Haves

Experience with AI, machine learning, data platforms, or product-led SaaS companies.

Responsibilities

Lead, coach, and grow a team of Mid-Market Account Executives, including hiring, onboarding, and ramping new representatives.
Run a coaching-first operating cadence with weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs.
Coach representatives on owning the full sales cycle, from outbound prospecting through closing new business.
Help representatives translate Base44’s product vision into conversations that resonate with technical and business stakeholders.
Stay close to important deals and participate as a player-coach when it can improve the outcome.
Shape the foundational Mid-Market sales motion, including messaging, outreach strategies, and customer segmentation.
Coach representatives on building relationships with decision-makers, including VPs, CTOs, and heads of product.
Accurately forecast deals, manage pipeline coverage, and uphold CRM best practices.
Analyze pipeline and performance data to identify patterns, diagnose results, and determine what to change.
Incorporate AI into team workflows, including preparation, outreach, call review, and coaching, and share effective practices across the organization.
Collaborate with product, marketing, and leadership to align go-to-market efforts.
Communicate market feedback to the product team to influence roadmap and positioning.