Sales Manager, Group & Events

Rock City Enterprises•Lookout Mountain, GA

12d

About The Position

The Sales Manager leads and executes revenue-generating sales strategies for Rock City Enterprises, with a primary focus on group and event sales. The role drives sales growth, promotional outreach, and market expansion while maintaining a strong commitment to an exceptional guest experience. The Sales Manager collaborates with Guest Services, Operations, and Hospitality to help ensure group bookings and sales commitments are delivered as promised, and works closely with the Vice President of Marketing to turn demand-generation efforts into measurable revenue outcomes. This role manages two direct reports and supports Rock City Enterprises’ mission: “To enrich lives through Wonder and Connection.” The ideal candidate is a results-driven, guest-focused leader with sales strategy experience in tourism, hospitality, or attractions. The role requires collaboration across departments, relationship building, attention to detail, accountability for sales goals, and a commitment to a seamless guest experience from initial contact through post-visit follow-up. The position develops and executes group sales strategies, manages goals and forecasts, pursues new markets and partnerships, leads promotional initiatives, and maintains a healthy sales pipeline. It builds relationships with corporate groups, schools, tour operators, travel partners, and community organizations; develops group packages; represents the company at networking and tourism events; and coordinates booking details with onsite teams. The Sales Manager also monitors KPIs and campaign performance, prepares reports for leadership, supports integrated marketing campaigns, and contributes to process improvement and organizational goals. The role requires a flexible schedule that may include nights, weekends, holidays, and special events, as well as local travel for outreach, events, and partnership development. Physical requirements include regular use of hands and fingers, lifting or moving up to 25 pounds, occasional stooping, kneeling, or crouching, and regularly walking trails and guest areas. Salary is $75,000 plus commission.

Requirements

Bachelor’s degree in Business, Marketing, Sales, or a related field preferred.
At least 5 years of sales experience, preferably in tourism, hospitality, or attraction-based industries.
Proven track record of achieving sales targets and driving revenue growth.
Strong understanding of sales strategy, pipeline management, and relationship development.
Ability to translate marketing initiatives into measurable sales outcomes.
Excellent communication, negotiation, and presentation skills.
Data-driven mindset and experience tracking KPIs and performance metrics.
Strong organizational and time management skills.
Ability to thrive in a fast-paced, dynamic environment.
Valid driver’s license required.
Ability to work a flexible schedule, including nights, weekends, holidays, and special events as needed.
Ability to travel locally for outreach, events, and partnership development.
Regular use of hands and fingers.
Ability to lift and/or move up to 25 pounds.
Ability to stoop, kneel, or crouch occasionally.
Ability to walk trails and guest areas regularly.

Nice To Haves

Bachelor’s degree in Business, Marketing, Sales, or a related field.
Sales experience in tourism, hospitality, or attraction-based industries.

Responsibilities

Champion a guest-first approach in sales activities and ensure sales promises are communicated and delivered.
Coordinate with Guest Services, Operations, and Hospitality to document and fulfill group accommodations, special requests, and expectations.
Serve as a liaison between sales and onsite teams to align sales commitments with operational delivery.
Follow up with group clients to assess satisfaction, gather feedback, and identify service improvements.
Use guest feedback to refine sales strategies and offerings, and resolve guest concerns with internal teams.
Develop and execute sales strategies to drive group sales.
Establish and manage sales goals, forecasts, and performance metrics aligned with revenue targets.
Identify new market segments, partnership opportunities, and distribution channels.
Lead promotional sales initiatives related to seasonal campaigns, events, and new offerings.
Build relationships with corporate groups, schools, tour operators, travel partners, and community organizations.
Develop customized group packages and experiences.
Represent Rock City Enterprises at networking events, trade shows, and tourism events.
Ensure group bookings document guest needs, expectations, and service requirements, and communicate them to internal teams in a timely manner.
Partner with Marketing to align lead generation, promotional campaigns, and sales conversion strategies.
Track campaign performance and adjust outreach strategies to maximize return on investment.
Support integrated campaigns that drive short-term sales and long-term brand engagement.
Maintain the sales pipeline and ensure consistent follow-up, conversion, and revenue growth.
Monitor KPIs, including sales conversion rates, revenue by segment, and campaign effectiveness.
Prepare regular sales performance reports and insights for leadership.
Represent the Rock City brand and help ensure sales efforts deliver an exceptional guest experience.
Partner cross-functionally with Marketing, Operations, and Finance to support organizational goals.
Contribute to process improvements, innovative sales approaches, and performance optimization.
Manage two direct reports.
Perform other duties as assigned.