Sales Manager, Group & Events

Rock City Enterprises•Lookout Mountain, GA

12d

About The Position

The Sales Manager leads and executes revenue-generating sales strategies for Rock City Enterprises, primarily focused on group and event sales. The role drives sales growth, promotional outreach, and market expansion while maintaining an exceptional guest experience. It works closely with Guest Services, Operations, and Hospitality to ensure group bookings, special requests, and sales commitments are communicated and delivered effectively, and with the Vice President of Marketing to convert demand-generation efforts into measurable revenue outcomes. The position manages two direct reports and supports Rock City Enterprises’ mission: “To enrich lives through Wonder and Connection.” The ideal candidate is a results-driven, guest-focused leader with sales strategy knowledge in tourism, hospitality, or attractions. The Sales Manager develops group sales strategies, goals, forecasts, and performance metrics; builds client and partner relationships; manages the sales pipeline; tracks performance; and represents the organization at networking, trade, and tourism events. The role also coordinates integrated sales and marketing efforts, follows up with clients for feedback, addresses guest concerns with internal teams, and contributes to process improvement and organizational performance.

Requirements

At least 5 years of sales experience, preferably in tourism, hospitality, or attraction-based industries.
Proven track record of achieving sales targets and driving revenue growth.
Strong understanding of sales strategy, pipeline management, and relationship development.
Ability to translate marketing initiatives into measurable sales outcomes.
Excellent communication, negotiation, and presentation skills.
Data-driven mindset and experience tracking KPIs and performance metrics.
Strong organizational and time management skills.
Ability to thrive in a fast-paced, dynamic environment.
Valid driver’s license.
Ability to work a flexible schedule, including nights, weekends, holidays, and special events as needed.
Ability to travel locally for outreach, events, and partnership development.
Regular use of hands and fingers; ability to lift and/or move up to 25 pounds; ability to stoop, kneel, or crouch occasionally; and ability to walk trails and guest areas regularly.

Nice To Haves

Bachelor’s degree in Business, Marketing, Sales, or a related field preferred.

Responsibilities

Champion a guest-first approach in sales and ensure sales promises are communicated and delivered.
Coordinate with Guest Services, Operations, and Hospitality to document, communicate, and execute group accommodations, special requests, and expectations.
Act as a liaison between sales and onsite teams to align sales commitments with operational delivery.
Follow up with group clients to measure satisfaction, gather feedback, and identify service improvements.
Use guest feedback and insights to refine sales strategies and offerings and improve the guest experience.
Address and resolve guest concerns in partnership with internal teams.
Develop and execute sales strategies to drive group sales.
Establish and manage sales goals, forecasts, and performance metrics aligned with revenue targets.
Identify market segments, partnership opportunities, and distribution channels to expand reach and visitation.
Lead promotional sales initiatives tied to seasonal campaigns, events, and new offerings.
Build and maintain relationships with corporate groups, schools, tour operators, travel partners, and community organizations.
Develop customized group packages and experiences aligned with guest needs and organizational goals.
Represent Rock City Enterprises at networking events, trade shows, and tourism events.
Ensure group bookings document guest needs, expectations, and service requirements and are communicated promptly to internal teams.
Partner with Marketing to align lead generation, promotional campaigns, and sales conversion strategies.
Track campaign performance and adjust outreach strategies to maximize return on investment.
Support integrated campaigns that drive short-term sales and long-term brand engagement.
Maintain the sales pipeline through consistent follow-up, conversion, and revenue growth.
Monitor KPIs, including sales conversion rates, revenue by segment, and campaign effectiveness.
Prepare regular sales performance reports and insights for leadership.
Ensure sales efforts reflect the Rock City brand and deliver an exceptional guest experience.
Partner cross-functionally with Marketing, Operations, and Finance to support organizational goals.
Contribute to process improvements, innovative sales approaches, and continuous performance optimization.
Perform other duties as assigned.