Sales Manager - BMW of Fairfax

Sonic Automotive•Fairfax, VA

About The Position

The Sales Manager ensures that the dealership meets its goals for sales performance, guest experience, and teammate training and morale. The ideal candidate brings sustained energy and is a passionate mentor and motivator. Compensation consists of a pay scale with stated elements and ranges; the position may also provide a production bonus based on individual or team performance. The bonus may be $0 if baseline benchmarks are not met and has no fixed upper limit.

Requirements

  • Strong automotive sales experience.
  • Experience leading, training, and motivating others.
  • Excellent communication skills.
  • Excellent managerial skills.

Responsibilities

  • Determine monthly and yearly forecasts for unit sales, gross profit objectives, and departmental profits.
  • Forecast monthly with each salesperson, establishing objectives for customer volume and type, closing percentages, time utilization, prospecting efforts, unit sales, and projected income.
  • Meet with each salesperson as early as possible each day to review the previous day's results and the current day's plan of action.
  • Conduct sales meetings.
  • Provide on-the-job training for salespeople.
  • Ensure salespeople follow an established playbook for success.
  • Review monthly commission sheets, productivity reports, salespersons' monthly forecasts, and profit performance with the Dealer, both by salesperson and for the department.
  • Ensure every guest receives the best possible experience.
  • Check vehicle condition to ensure the highest quality possible.
  • Keep an accurate count of floor traffic and engage as necessary.
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