Sales Manager - BMW of Fairfax

Sonic Automotive•Fairfax, VA

6d•$160,000 - $200,000

About The Position

The Sales Manager ensures the dealership meets its goals for sales performance, guest experience, and teammate training and morale. The ideal candidate brings sustained energy and serves as a mentor and motivating presence. The position has a pay scale with listed elements and ranges and may also include a production bonus based on individual or team performance. The bonus may range from $0.00 if baseline benchmarks are not met, with no fixed upper limit. The role includes setting and reviewing sales forecasts and objectives, coaching salespeople, leading sales meetings, maintaining the sales process, and ensuring guests receive a strong experience. The Sales Manager also monitors vehicle condition and floor traffic.

Requirements

Strong automotive sales experience.
Experience leading, training, and motivating others.
Excellent communication skills.
Excellent managerial skills.

Responsibilities

Determine monthly and yearly forecasts for unit sales, gross profit objectives, and departmental profits.
Forecast monthly with each salesperson, setting objectives for customer traffic, closing percentages, time utilization, prospecting efforts, unit sales, and projected income.
Meet with each salesperson early each day to review the previous day's results and the current day's plan of action.
Conduct sales meetings.
Provide on-the-job training for salespeople.
Ensure salespeople follow an established playbook for success.
Review monthly commission sheets, productivity reports, salespeople's monthly forecasts, and profit performance with the Dealer, by salesperson and for the department.
Ensure every guest receives the best possible experience.
Check the condition of all vehicles to ensure the highest possible quality.
Keep an accurate count of floor traffic and engage as necessary.